According to latest Nielsen report, India and Taiwan are seeing highest growth in Ad spending across Asia Pacific Region. India registered 19 percent growth compared to 3rd quarter of 2009 as compared to average Asia Pacific growth of 9 percent.
Asia Pacific Ad spend Growth
Here are some of the other highlight of the Nielsen Report:
- Ad spending in main media* across the region lifted to US$37.1 billion, an increase of 9% on Q3 2009
- Growth in advertising activity across all 12 markets for the second consecutive quarter
- Double digit % increases across 8 markets including strong performances by four of the top 5 markets –Indonesia and Indonesia (both +32%), Hong Kong (+24%) and Australia.
Combined Growth over last 24 Months
| Television, Newspapers & Magazines Across 12 Asia Pacific Markets | ||
|---|---|---|
| Q3 2010 ($US 000’s) |
% Change with Q3 ‘09 | |
| China | 25,153,783 | 7% |
| Indonesia | 2,263,231 | 15% |
| Hong Kong | 2,193,995 | 16% |
| India | 1,880,451 | 19% |
| Australia | 1,706,048 | 13% |
| South Korea | 1,027,006 | 3% |
| Philippines | 907,100 | 12% |
| Thailand | 619,296 | 12% |
| Malaysia | 517,601 | 10% |
| New Zealand | 381,006 | 6% |
| Singapore | 301,154 | 6% |
| Taiwan | 171,439 | 19% |
| Total for Q3 2010 | 37,122,111 | 9% |
| Source: The Nielsen Company. | ||
