A generic and keyword rich domain name forms one of the most important aspect for a Web property. ManagementParadise.com, which is one of the largest management education focused portals in India announced the acquisition of the B-School.com web address for an undisclosed amount. B-School.com had been parked from the year 2002 and has been recently acquired from the premium domain selling internet company BuyDomains.com
Company Founder, Kartik Raichura said
“We’ve wanted to acquire a generic category killer dot com since quite some time now but could not find the right name. We’re thrilled that we have finally acquired this coveted top level domain name, “.
“While ManagementParadise.com is a networking portal for mba aspirants, mba students and professionals, we realized that editorial content is a space yet untapped by us and the celebrated acquisition will act as an enabler in this space”
According to Google trends, the keyword “B-school” is most searched in India, followed by Singapore, United States, Canada, China and United Kingdom. In India, the most searches happen from mostly metros. There is a dearth of good editorial content for Indian B-schools. Websites of many cream institutes are not being updated regularly and some regional premier institutes don’t have a website of their own. News is scattered across news portals and a one stop portal will make available information easier to the management enthusiasts.
Abbhishek Chadha from Ad Magnet says
“Management Paradise has worked very well as our publisher and we hope with this new acquisition they will be able to offer great value to their advertisers as well as their existing users. We wish them good luck with their new venture”.