Mahindra aiming to create a flutter in every two–wheeler segment! Can they do it?
Mahindra is one of India’s most diversified business houses with interests ranging from the automotive industry to the luxury yacht sector. But despite this, even today the first mention of M & M’s name brings the vision of them as an automotive market leader. With vehicles ranging from Logan to Bolero to Mahindra Tractors, they seem to have occupied every segment, which now includes even Two Wheelers !
Mahindra2Wheelers was formed after buying off the assets of Kinetic Motors two years ago – upon which they launched two scooters Rodeo and Duro last year and followed that launch with Stallio this year (last week to be specific).
So you will ask me what’s so great about it. Aren’t they just another of the big players entering the market after Hero Honda, Yamaha and their likes?
Stallio launched last week is an 110cc indigenous made motorbike priced about Rs 41 – 44000. This is fit enough to compete against Hero Honda’s Splendor, CD Passion & Dawn, Bajaj’s Discover and Star and also newer brands like Yamaha’s YBR10 and Honda’s CB Twister. So then what is so special that will make me buy Stallio?
But you can always trust M & M to bring in something new and exciting on the table. Many of the features seen on Stallio like the LED lamp, acceleration meter etc. are ones which are normally available on more expensive 150cc models like Apache and Pulsar.
With their next bike ‘Mojo’ priced at about Rs 1.75 lakh, M & M is also entering the high end bikes segment. Even though this maybe still a minor segment to target, the entry of players like Harley Davidson and other high end models of Suzuki and Honda makes one look at it with enthusiasm. Moreover, this is also their attempt to showcase their technological prowess as they recently bought an Italian design and engineering company called “Engines and Engineering”.
Over the next few years, M & M has plans for many launches in both the motorbike and scooter segments. And with them gaining a 10% market share in the scooter segment in just a year of operation, you can dare to count them off at your own risk.
What is your take – Can Mahindra go on to become a leading brand in two-wheeler segment ?