Think what you do when you want to do a Mobile card recharge – without giving much thought, you just run to your nearest grocery store, buy the recharge and you are on your way out. Now-a-days, nearly every grocery store offers you recharge card of every mobile operator, if someone does not have it, you are actually surprised.
Now, wouldn’t it be nice if we had similar accessibility to other services like Airline Tickets, Hotel Bookings, Railway tickets, paying your utility bills or even opening a bank account.
Infact, some of you may have already come across some stores who are providing these kind services and if not, don’t worry – You will shortly start seeing these kind of offerings from your neighborhood grocers.
A service called Suvidhaa already has has 22,000 outlets in 500 cities and towns and has plans of taking it to 100,000 outlets in the next two years spread across metros as well as rural areas. The service has already become a hit and encounters over 150,000 transactions on daily basis.
Urban consumers have easy access to Internet or Internet enabled mobiles, where these online transactions already take place – but the size of this is miniscule compared to the cash transactions that happen offline. Majority of Indians, whether urban or rural are still comfortable with cash transactions. To add to that they have more faith in the regular grocer rather than on Internet or mobile. Thats why even today, India has 91 percent of transactions that happen only in cash!
Even for the grocer is quite happy offering these services as serves as an additional source of income, which does not take much of effort or space. They are however required to deposit Rs 10,000 as a non-refundable, upfront fee and have to invest in a computer, internet connection and a printer.
A win-win-win for all Consumers, retailers as well as sellers – What say?