Did you know that Local language Newspapers are the most widely circulated and read newspapers in India. English dailies do not fare well when it comes to readership.
The highest ranked English daily was Times of India (and I always was under the impression that TOI was one of the most widely read news papers in the country)
The figures were released recently by Indian Readership Survey conducted by the Media Research Users Council (MRUC).
Here is the run-down on the numbers:
Top 15 Newspapers in India
|Sr. No||Newspaper Name||Readership numbers|
|8||Ananda Bazar Patrika||15,318,000|
|11||The Times of India||13,447,000|
Here is an interesting take on these numbers: If you count all these numbers they come close to 230 million (in top 15) readership. Putting together all others (I count approx. 20 million), we land up with a very rough readership of 250 million. Now remember, readership is not same as circulation, which may be quite low.
So we have around 25% penetration of newspaper considering a population of 1 billion.
What say guys? Am I close?