India has only one brand which has made it to the list of “Top 100 Brands in the world” – Do you know which is this brand?
It is – ICICI Bank, ranked at number 45, among top 100 brands !
Millward Brown Optimor have published - BrandZ Top 100 – a ranking that identifies the world’s most valuable brands measured by their dollar value.
I am actually surprised that no other Indian brand could make in the top 100 list. I was expecting either Bharti or Infosys or even TCS – They probably are bigger brands for me than ICICI Bank. But that’s what it is – ICICI Bank is the biggest global brand in these rankings.
Coming back to world rankings – Google takes the Number One position as the world’s most valuable brand (and there are no two ways about it).
Technology Brands Rule
Technology Brands rule the ranking with top 4 brands are all Technology companies. Google, IBM, Apple and Microsoft are the top 4 brands in that order. Coca–Cola comes as the 5th most valuable brand in the world.
Top 100 Most Valuable Brands in the world (From 0 to 50)
(From 50 to 100)
Infosys figures in Top 20 most valuable Technology Brands
From India’s perspective, Although Infosys has not made it to the top 100 brands, it has been listed as 18th most valuable Technology brand in the world, 2 place above Facebook, which is listed at number 20th. Both of these brands are new entrants into this list as compared to previous year’s survey.
Surprisingly, this is the first time that Indian brands figure in this list of top 100 most valuable brands. I think we should see more Indian companies in forthcoming years…what say?