Admob recently released a report giving details on Mobile Internet Usage across the world. The report points out that over last 6 – 12 months usage of Smartphones has surged and now accounts for maximum mobile usage compare to Feature phones and Internet enabled Mobile devices.
In February 2010, Smartphone’s accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. In absolute terms, Smartphone traffic increased 193% over the last year.
India, on the back of scorching pace of mobile subscribers growth has taken the second place amongst all the countries for mobile requests that came to admob network. Although U.S is far far ahead accounting for more than half of request, India has garnered close to 6% (more than 800 million) of all requests.
Traffic by Smartphone Platform
No surprises here – iPhone is a big winner – iPhone platform accounted for 50% of all the requests that came to Admob network. However, Android has surged ahead and taken the 2nd position accounting 24% of all the mobile internet traffic, while Nokia’s Symbian OS came in 3rd with 18% share.
India Handset & Operating System Share
Nokia has been king in India since mobile revolution came about in India and it still holds it positions when it comes to top 10 mobile handsets used in India. However, with advent of smartphones, Nokia has started to slowly loose it Mobile handset Market Share. While, Samsung seems to be doing quite well and has seen surge in its Market Share.
Nokia, being so popular in India, its native OS – Symbian is also faring very well – Infact, more than 90% of all the mobile requests to Admob Network are from Symbian OS. iPhone accounts for around 5% market share while remaining 4% account for all the rest of Mobile OSes.
I for one, seriously want Android to feature in this last graph, next year when we review the same report (I am quite confident I will see it)