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Indian Media & Entertainment Industry Report – To cross 1 trillion rupee mark by 2014 !

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Media & Entertainment Industry is big in India spearheaded by the Largest Film Industry in the world – The Bollywood. Although last couple of years have not been good due to recession, the Industry is expected to grow at a compound annual growth rate (CAGR) of 13 per cent over the next five years. M&E Industry will cross 1 trillion rupee mark by 2014.

The joint report released by FICCI & KPMG also showed that M&E Industry grew at 1.4 percent in 2009, subscription revenues of TV and print grew by 8.5%, while sectors  like OOH, films and radio registered a negative growth in 2009.

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Here are some of the Highlights of Media & Entertainment Industry Report:

  • Advertising spends grew at CAGR of 10 per cent in the past three years, with almost flat growth in 2009, and is expected to exhibit a robust CAGR of 14 per cent over the next five years.
  • The television industry, which is pegged at Rs 257 billion, has been growing at the rate of 6.8 per cent since 2008
  • Though the average time spent on watching television remained largely flat, the number of advertisers on TV increased from 8,500 in 2008 to 9,400 in 2009.
  • The television industry is projected to grow at the rate of 15 per cent over 2010-14 and reach a size of Rupees 521 billion in 2014.
  • The Indian print media has shown a moderate growth of 2 per cent in 2009 and reached around Rs 175 billion in size.
  • Print advertising volumes grew only by 3 per cent in 2009.
  • The election print advertisements saw an increase from 0.8 per cent in 2008 to 1.6 per cent in 2009.
  • The print industry is projected to grow at a CAGR of 9 per cent in the next five years and will reach Rs 269 billion by 2014.
  • Radio industry was also affected by the slowdown, showing a decline of about 7 per cent during 2009.
  • The radio industry is estimated to have grown at the rate of 9 per cent since 2006 and is pegged at Rs 7.8 billion by the end of 2009
  • The radio industry is expected to grow at the rate of 16 per cent for the next five years and reach a size of Rs 16.4 billion by the end of the five year term
  • In 2009, the Indian OOH industry witnessed a 15 per cent drop.
  • The share of OOH medium in the overall media pie reduced from 7 per cent in 2007 to 6 per cent in 2009.
  • OOH media is estimated to have reached RS 13.7 billion in 2009, a negative growth of 15 per cent over 2008.

After a lackluster last year, 2010 promises to be a great year for Media & Entertainment Industry !

  1. Rohit Ryan says

    wat the hell is this bot to the point.

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