How To Sell It Like Steve Jobs ? Apple iPad Selling Like Hot Cakes
Call him crazy, arrogant and what not.But Steve Jobs does what he does best, “Sell a product like no one else can”. Well, the technology that goes in any Apple product is top notch too, but then so is the price.However, Steve Jobs manages to hypnotize the target audience with his presentation skills and make any Apple product a “Must Have”.
We all know how iPod has become a household commodity almost with virtually everyone using one or the another version of it and i don’t even want to get started on How iPhone has changed the dynamics of the Smartphone marketplace.
The newly launched iPad was a little deviation from the usual Apple products though.The product no doubt got the hype and publicity any other Apple product Steve Jobs introduces but this time around, questions were raised on the utility and the technological shortfall of the product.
Some called it a bloated version of the iPhone and nothing more.The absence of flash support was seen as one of the critical pain points that the iPad failed to address.No wonder then there have been umpteen surveys trying to gauge the interest of the consumers for iPad.Where some studies suggest that Customer don’t want to buy iPad , there are those which are suggestive of a huge demand for iPad
But why speculate when the hard numbers are out there for everyone to see.Indeed, the near true estimates of the number of buy orders for Apple iPad are out there in the market.
An estimated 120,000 Apple iPads have been sold on Day 1 Itself
Beat that if you can.For a product that most of the technology influencers didn’t have lot of kind words to say, the numbers are right in their face.These estimates have been released by the AAPL Sanity board based on the analysis of the pre-orders received for the iPad.
The study not only provides with the estimated number of orders but has also provided detailed insights into other parameters of the iPad.A few of them are,
- Cheaper Wi-fi model with no 3G has been selling more than the Wi-Fi+3G model
- All the product variants in terms of size i.e. 16, 32 and 64 GB versions are almost selling equally
To top it all, one of the key members who analyzed nails the initial success of the iPad by saying,
Apple has been able to generate over $75 million in revenue in one day on a product that 99.9% of purchasers haven’t touched or for that matter, even seen in person
Isn’t this sheer magical marketing genius if anything else.No doubt that these estimates and the research methodologies can be skewed and not very close to the truth, but even then a small % variation in the estimated number won’t take anything away from the iPad, will it.
As a caveat, the numbers for day 1 may not be suggestive that iPad demand will continue to soar.A week’s or probably a month’s sale might lend some more clarity to the real demand for iPad.But, no taking away from the fact that people are buying iPad
It’s the technology that sells the products,but in the case of Apple products i tend to believe that How Steve Jobs sells them makes a huge difference.What do you think?