Mobile App stores seem to be the current rage amongst the telecom companies, everyone is launching it now. Airtel’s app store is already live, While Aircel & Reliance are expected to officially launch their apps store very soon.
Vodafone becomes the 2nd Indian mobile company to start the app store after Airtel announced it few weeks back. According to the company website, Vodafone Mobile Application store was started on 15th February, 2010 in India, offering over 800
applications under various categories like Entertainment, Utility, Finance, Social Networking, Games, etc.
Vodafone also claims that they have already seen more than 10,000 downloads since its launch. There is no way to confirm this figure, however, it could be true as the app store is offering many free applications (around 15%) along with the paid ones, which are priced affordably between Rs. 5 and Rs. 30 !
As usually is the feature of of every app store, for ease of users, Vodafone offers Newest Apps, Top Apps and Just for You Apps which offer a customized set of applications as per consumers’ preferences.
The application store is available to Vodafone customers only through data enabled handsets. Users will have to send a message APP to 111 (toll free) and also access the store through the portal Vodafone live!
Vodafone Mobile App store has been launched in partnership with Arvato Mobile, a global digital content logistics and service delivery platform provider
I think over next few months, we will see every mobile company launching its app store – With competition intense and ARPU’s on downward spiral, Value Added Services are the areas where these mobile companies can make money.
Also, as an added advantage most of the mobile apps also use Internet, thereby increasing the data usage, which directly means more revenue to the mobile company !
Whats your take?