Whoa!! The creator of Love-It or Hate-It “Ville” games Zynga has gone international. More than that, the first international office location that the Zynga folks have zeroed in happens to be none other than India’s very own ( though debatable) Silicon Valley Bangalore.
Zynga in its latest press release has confirmed that it has opened Zynga India in Bangalore. The India operation is primarily to develop and maintain a scalable large infrastructure to support the mind numbing increase of Zynga game users across the world. To get a vague idea of the kind of growth Zynga has experienced, feature this
Zynga has close to 235 Million monthly active users playing its games available on Facebook, MySpace, MSN Games, Tagged, Yahoo! and the iPhone
Take that for a startup that is two years old and survives on a monetization model in the form of users buying Virtual Goods. But, it has been able to get users addicted to its games to an extent that a select few amounting to a meagre 3-4% of the total users actually buy these goods and help Zynga make money. In any other scenario, a 3-4% conversion rate might not be even worth peanuts but with 235 odd million users, you get the idea.
One interesting comment from the Zynga CEO Mark Pincus on why Zynga chose India to be its international centre is worth quoting,
India offers some of the world’s most sophisticated and rich technical talent bases and we are thrilled to have a local presence
It is heartening to know that the talented Indian folks now have people coming to them rather than they going out to foreign shores. The currently 700 employee strong Zynga plans to hire 100 top notch scientists and engineers capable of building scalable infrastructure to manage about two petabytes of data transferred across Zynga games on a daily basis.
Can Zynga India Cause Disruption in Indian Gaming IndustryÂ ?
Even if the initial plans do not speak about any plans to offer Indianized games from its stable , what is there to stop Zynga streamrolling to tap the internet friendly gaming audience of India. With a fast growing internet audience in India and an increasing internet gaming adopted user base at that, Zynga might very well have kept an Indian version of Social Gaming in mind while setting shop in India.
Now, there are a few major players the Indian internet Gaming Industry offering targeted Indianized games , but then Zynga sure has the firepower to give a tough run to the established Indian bred gaming giants a run for their money. It will be interesting to see how it all pans out in future and see what Zynga has in store for the Indian Internet game loving audience.
Do you think Zynga with its India office has announced its plans to penetrate the rising Internet Gaming audience in India ?
PS : Zynga has quite a few popular games under its banner namely Farmville, Mafia Wars etc. Can you think of possible names which Zynga might consider releasing for the Indian Audience. For me I won’t mind a game built around the Indian Politics – LokSabha Wars :P