The launch of iPhone was undoubtedly a path breaking achievement in many ways.With a seamless interface and fast connectivity , iPhone caused a paradigm shift in Internet On The Mobile.More than that, it unleashed the VAS market.Even though VAS market existed before, but Apple made it disruptive by partially open sourcing it and allowing collaborations from independent third party developers.A 30-70% revenue sharing in the favour of developers may not look like a hugely profitably scenario, but it helps Apple rake in close to $75 million in revenues every month.
The Apple App Store has been a tremendous success and like with every path breaking offering, it is being replicated by others.Android market place is heating up too with Google jumping the fray with Nexus One.It might get even more disruptive with the options to even get one’s devices listed based on the refined Open Source versions of the Android OS.
With traditional telecom margins shrinking, it is a no brainer that VAS is going to the game changer.Indian Telcos have realized it and are gunning to get their VAS platforms up and running.
Aircel ties up with Infosys to launch a Mobile App Store
Taking a leaf out of the App Store, Aircel wants to entice its customers to its VAS offering by launching a Mobile App Store.The idea is to offer a heady mix of free and paid useful apps for consumers.The app store will be powered by Flypp – A Mobile Application platform by Infosys.The Indian telecom marketplace is waking up to VAS big time and the growth forecasts look tremendous since,
- The market is being flooded with fast and efficient Smartphone’s which will help consumers leverage the true power of Mobile Phone
- With 3G network launch in near future, the market for VAS like Video telephony etc will take a whole new meaning
Even though, the Aircel App store may not have feature rich apps like the App Store, the focus will be more on SMS based payments applications or subscription based apps which work with basic handsets too.I wouldn’t wonder if other telcos follow suit soon.
What do you think? Can Aircel aim to replicate the success of the App Store. The answer might be a clear no but then it might just open up the VAS market a bit more
RCom launches another VAS initiative, To Deliver Comics To Its Subscribers
RCom has been actively pursuing the VAS space with its interesting offering for its subscribers.It had earlier launched a subscription based model for delivering Novels via mobile phone.Now, it is planning to deliver comics to its GSM subscribers.RCom has partnered with none other then Carton Network to provide comic strips of kid’s favourtie characters Ben 10, Johnny Bravo, Dexter’s Laboratory, Powerpuff Girls and Archie’s.Pricing has been RCom’s forte and they seem to be following it to the T.
The service is priced at a modest 1 Rs per day for a single comic strip which will have a text and visual section
Now this may not be a mass market service but might get substantial traction from children.This might come as a god send for parents trying to keep their kids from getting bored especially while travelling and stuff.