Its getting routine now – Huge number of wireless subscribers are getting added each month. In earlier part of this year close to 10 million telecom subscribers on average were added each month. But with the sharp decline in mobile call rates, the subscriber additions have picked up pace.
I will give you my own personal example – I disconnected my landline recently and switched to having an extra mobile number which will now serve as a landline. I opted for a pre-paid per second reliance number – which really works our cheaper as well better ! The only drawback was that people now have to dial 10 digits instead of 8 !
Coming back to report that TRAI released today, November saw addition of close to 17.65 million new wireless subscribers. While the wireless subscribers addition is happening at fast clip – wireline subscriber fall is accelerating as well.
Here are the highlights of the TRAI report:
- Total Telephone subscriber base reaches 543.20 Million
- Wireless subscription reaches 506.04 Million
- Wireline subscription declines to 37.16 Million
- 17.65 Million new additions in wireless
- Wireline subscription declines by 0.10 Million
- Overall Tele-density reaches 46.32 %
- Broadband subscription is 7.57 million
Mobile Service Provider wise net additions for November (in percentage)
In November, Tata grabbed close to 18.84% of overall mobile subscriber share. Bharti, Vodafone and Reliance were neck to neck with 15.85%, 15.74% and 15.70% additions respectively. Idea also faired quite well with 14.43% mobile subscriber share.
Given the aggressive marketing campaign that Tata DoCoMo carried out since the launch of their services, they have been forefront in gaining the maximum market share. Infact, they came up with these innovative per second / pay per call plans that changed the dynamics of the wireless market – All other players followed suit.
But the First mover advantage has ensured that Tata grabbed the biggest chunk of market share for last 3 months running.