My obsession with Twitter started last week only, when I decided to finally start using it for “I don’t know what” purpose! But since everyone in the market looks so freaked out about Twitter, I had to delve into it. At first I was clueless.
What to tweet? How to get followers? Whom to follow? Which Apps to get? I had read some articles from Guy Kawasaki related to ‘marketing on twitter’ and some lessons too! But web 2.0 is something you can’t understand unless you experiment on own (No wonder why Google wave users are still clueless what to use it for?).
Hence, I started! I was aware of some tools like threadsy, Digsby etc but wasn’t really using them. So I started creating my logins in each one of them. Its amazing that how such services try to solve the same problem with different interfaces and still get loads of users :-). I liked Digsby a lot as it has cool handy icons for Desktop which keeps me updated of my mail, tweets and facebook statuses. Then I downloaded Tweetdeck, it goes a step further as it’s a desktop tool (which has a cool interface and uses Adobe Air) and it can keep track of various tweets based on keywords one is searching for.
After working on all such tools, I understood that I needed more- and then I found Hootsuite. Hootsuite suited best to me, it’s a web application and it has got many useful features- we can create tabs/columns for different social media sites, keywords, groups, twitter lists etc and can quickly update our tweets/statuses over any network we have added on the site. It has a statistics tool too, which can give really cool stats about your tweets. Since it also shortens my URL I felt like never going back to twitter again.
What? Is it true? Are twitter kids more intelligent and helpful then their parent? This thought started bugging my mind. By this time I was only going to twitter to check my followers or to follow someone. But then I found apps to manage my followers list as well- My Tweeple, twittercounter can do so many things which it’s parent website can’t. There are loads and loads of twitter apps, twitvid for videos, twitpic for picture sharing, twitterfeed for automatically posting tweets, etc etc.
Then I learnt this on Twitter’s aboutus page-
“Twitter has many appealing opportunities for generating revenue but we are holding off on implementation for now because we don’t want to distract ourselves from the more important work at hand which is to create a compelling service and great user experience for millions of people around the world. While our business model is in a research phase, we spend more money than we make.”
My only question is that by the time twitter is actually researching, what happens if such apps start generating revenues from some of the models on which twitter is also working? Twitter spends most of its time in managing millions of tweets which come from various sources and applications. And for these apps it just takes a week to come up with a new feature which further puts load on Twitter servers. Hootsuite has already got Alexa rating near to 600 in US and gets millions of pageviews, what if they are the first to start serving ads/paid content from advertisers/publishers?
Facebook and other social networks don’t fall into this category, as most of the apps for facebook/orkut/linkedIn are to be used inside these websites. But Twitter falls prey to this because of their simplistic approach.
I’m still a naive twitter user and don’t have 1000 followers (well you can follow me @idubba :-)), and I may be wrong in my hypothesis too! But I think I’m asking a valid question here. What do you think?