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Media Monday: Finally TV Broadcasters see Social Media as a handy tool


Digital Advertising agencies like Web chutney, Quasar Talk, Phonethics etc are in social media marketing business for quite some time. Their client lists boasts of names such as Airtel, Makemytrip, General Motors, Sony, Nokia etc.

Even though the success through online media was quite apparent for Big Brands, television broadcasters never seemed excited enough until now (was that lack of respect for internet?) for marketing through such channels.


But times have changed it seems. We have seen quite good number of TV Channels using social media methods to increase their presence over Web. The move has been really encouraging for News channels.

For e.g. when you are over Facebook you can become a fan of “Times Now” Channel and can get interesting story updates on your wall as and when they are published.

Moreover you can also read comments posted from over 15,000+ fans. We also have similar pages on Facebook from channels like ”MTV India” (over 2 lakh fans) and even for specific shows like “Starting up” on ET Now.

The other channels which are used for Social media marketing include Orkut, linkedin, twitter, Youtube etc. Star plus started its own online video portal “” sometime back and has even premiered some shows over these social Media Channels.

It’s a real good move as TV audience is quietly shifting from watching shows over TV to watching them online. Online streaming gives them an opportunity to watch their type of shows at preferred timings without any need to remember schedules.

Let’s hope that more and more broadcasters look at this medium with interest to serve us better. What say?

[This Media Monday digest has been written by Rabi Gupta, a start up enthusiast and co-founder of iDubba (Intelligent Box).]

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