Comments on: Unilever goes Crowd Sourcing for their new TV & Ad Campaign

By: A branding faux pas by DGCA – and why crowd sourcing may not for everyone

A branding faux pas by DGCA – and why crowd sourcing may not for everyone — Sun, 15 Nov 2009 05:54:29 +0000

[...] it is the customer perception that defines the brand at large. Unilever was the latest to use the power of the crowd to define its brand identity, Pepsi has been using it [...]

By: SEO Mantra

SEO Mantra — Tue, 03 Nov 2009 04:30:29 +0000

Crowd sourcing is definitely the next wave…if you observe sites like http://www.trendsspotting.com, it definitely has arrived!

By: Ankit

Ankit — Mon, 02 Nov 2009 10:18:41 +0000

@Daniel
The pleasure was all mine:) Interesting initiative and the branding is superb for u guys.The “Idea Bounty” name itself is catchy.

Btw anything specific that you think Peperami got the best response.I know it must be difficult to select the best, but jus had a doubt.
Do you think the crowd sourced entries can do a LOWE!!
and how is the creative ideas protected.Is there a way that the organizer collects the collective briefs, does a mix and match without providing the bounty.highly unlikely but then very much possible, isnt it

By: Ankit

Ankit — Mon, 02 Nov 2009 10:15:04 +0000

@Nikhil Thanks for sharing the link!! Will check it out in detail from home.
Yes, Crowdsourcing is becoming the talk of the down.More than communicating their brand value, i think companies are putting their brand into the hands of customers and letting him re-define it.
Because a brand is what its customer perceive it to be.

By: Daniel

Daniel — Mon, 02 Nov 2009 09:37:43 +0000

Hi Ankit,

Thank you very much for the mention of Idea Bounty – We have been blown away by the response and high level of creative thought that came through from the Peperami brief. We have never had to sort though so many (1185) quality submission like this and finding the best creative idea is the next challenge.

I do belive this is only the beggining and we are going to see a lot more of this in the future. Thank you again for the kind comments!

Warm regards,

Daniel

By: Nikhil Ambekar

Nikhil Ambekar — Mon, 02 Nov 2009 08:57:47 +0000

Crowd Sourcing is emerging as a popular way for companies to engage the users and leverage the power of community for their products.

We at http://www.justmeans.com have developed a Contest Module and lot of Big corporations are using it very effectively to communicate their brand value.(http://www.justmeans.com/take-action/CitizenshipAward)
I see more and more companies using Crowding sourcing as a effective communication channel.