Twitter on a Roll, cuts a search deal with GOOGLE !


Some say it was on the cards. Some were skeptical saying that twitter might as well work on creating a Search Engine of its own. But then that’s how it works with opinions. Everyone has their own and very few actually come out to be true.


Earlier, Microsoft had  announced that BING will feature Twitter and Facebook statuses as search results. Interestingly, the news  got its HOTNESS factor since GOOGLE does not still have it. But then, how do you keep SEARCH and GOOGLE away?

So there you have it – GOOGLE has tied up with Twitter and inked a search engine (licensing).

In a release on the Official Google Blog ,  Marissa Mayer ( Vice President of Search Products and User Experience), said

Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results.
We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.

This is amazing news which in my opinion should increase the real factor in the user’s quest for a Real Time Search. Twitter has no doubt gone mainstream and the news coming as updates are generally AS-THEY-HAPPEN. So, GOOGLE is bound to increase the user experience as mentioned on the official blog.

However, MICROSOFT already has already implemented the Twitter integration, whereas Google-twitter is may take some time. It will be interesting to see how the integration happens given Google’s ideology of being different.

Above everything else, these deals are a shot in the arm for the “non-monetized” twitter which has been eyeing ways to start making money. With VC’s coming on board, the ideas are being executed.

The licensing deals with Search Engines looks like a good move

  • It’s far better to license the data to Google and Microsoft (and Yahoo) than try to build a broader competing search engine. This way, twitter can focus on its current mainstream operations without losing focus.
  • Google sure knows search Monetization better than anybody else. So, I think Google will do a better job of monetizing Twitter search stream.
  • Since, twitter has done the deal with both the competitors-Microsoft and Google , it becomes more valuable.

All said and done, only time will tell if the Twitter feed integration into the search results would really enhance the search experience. But, given my tendency to hop over to Twitter Search to catch up on the latest news, I sure feel that the integration is bound to enhance the whole search experience.

PS:: Do you see a Google TwitterWords (clone of Adwords) in the making :) The chance to have your twitter handle/update shown at the top of the search -  Crazy Idea I know, but then its GOOGLE :)

what say guys ?

[This post has been written by our regular contributor Ankit Agarwal, an ERP Consultant by profession, a wannabe entrepreneur and stock market stalker by passion]

  1. […] Google struck a deal with Twitter earlier in 2009 to provide users a better search experience. Adding real-time tweets provided Google to provide its users with the latest news for a specific keyword being search for. I personally had a few instances where the real-time search results helped giving me the latest information I was searching for and despite not being anything spectacular, I thought the Realtime Search feature was useful. […]

  2. […] Google did have access to Twitter’s firehose, however, in the new agreement, there will be more user engagement, which means there would be a […]

  3. Ankit says

    @madhav I second ur opinion!! if exceuted well, this could very well be the perfect win-win for both stakeholders.And yes, google l have to dit real well.I have tried the bing integration and i dont like it all tht much

  4. Madhav Shivpuri says

    Whether this is a “made in heaven” type of relationship, only time will tell. For me Google search had stagnated for a while and this will make the search results better, or hotter… as Google can capture the Twitter trends and display them in near real time. I think Google has the infrastructure and capabilities to handle this better than any other competitor out there (I can’t comment on Bing as I am Google fan and so haven’t tried it much!).

    So my point is, this could be a shot in the arm for Big G, as much as it is for Twitter (in terms of revenue).

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