Google Wave – The term has been trending on twitter for quite some time now. Twitter trends have become symbolic with what’s hot and what people world over (specifically on the Internet) are constantly talking about.
Generally, if anything has the name ‘Google’ in it, it is bound to create a buzz and a positive one at that. What is surprising with ‘Google Wave’ as a trend is the very definition of how the trend has been defined?
“Google sent out a limited number of invitations to their new communication/collaboration tool, and people are RTing jokes about the scarcity of the invites or just begging for one.” (twitter )
It is now a well known fact, that Google Wave is being pushed as the next big thing on the Internet which can provide all your online needs at one place, especially when it comes to Social Networking. I have been at the so called ‘lucky’ to have received a Google Wave invite to play around with and unlike many, I was really impressed even with the limited edition beta version.
The interface is neat and easy to use. With some features in the pipeline, it can serve as an amazing content sharing as well as a content aggregator tool.
But from what I gather , one of the strongest premise on which Google Wave has been built is to integrate and aggregate the online user’s social media/network needs.
And here is where Google has lost it IMHO. With invitations limited and restricted, the social part of the WAVE is not getting met.
Google has always utilized the limited invite tactic quite well till now to generate the right kind of buzz. Eg: Gmail. The simplicity of Gmail with a ‘Only By Invitation’ made Gmail the must have when it was launched.
But, with Google Wave the onus had to be on making everyone connect fast and explore the intricacies of WAVE. But, then even with the power users gaining their Google Wave invite, they are not able to do much with very limited contacts in their contact menu.
Until and unless there is a healthy network of people in your WAVE account, there isn’t much of ‘Social’ angle to it.
Like so many people, I was all crazy to get my hands on the high WAVE that is Google, but when I did get it, I am now figuring out what to do with it with hardly 8 people in my Contact list.
How can anyone expect to run a closed/beta version of communication/collaboration tool?
As @maheshmurthy aptly put it,
Google Wave Catch-22: to function, it needs to spread fast in workgroups. But they’re scrounging on invites, so it won’t
What are your thoughts on the ‘Invite’ only strategy of Google Wave. Is it generating the right kind of Buzz or it is backfiring?
[This post has been written by Ankit Agarwal, an ERP Consultant by profession, a wannabe entrepreneur and stock market stalker by passion]