If you go to a car showroom to buy a car, do you know which car brand will give you the most buyer’s satisfaction?
It is Maruti Suzuki !
This is what the JD Powers Car Sales Satisfaction Index (SSI) study has found. The survey rates 11 Carmakers in India on a 1000 point scale giving following weightage in different areas of Car Buying process:
The Overall Car sales satisfaction has improved by 26 points from 2008 to an average of 793 this year.
Maruti Suzuki ranked the highest in overall new-vehicle sales satisfaction in India with a score of 800. Following Maruti Suzuki closely in the rankings are Honda and Toyota, in a tie, with scores of 799 each. [source]
Hyundai on the other hand posted the greatest improvement among brands examined in the study.
The only homegrown Car Brand Tata Motors came in last with lowest Satisfaction score of 766 !
Here are the complete Rankings of JD Power Car Sales Satisfaction Survey:
Some of the other Highlights of the JD Power Car Sales Satisfaction Survey:
- More than double the customers now pay cash to buy a car – from 12 percent in 2004 to 27 percent in 2009.
- First time new Car buyers increased from 27 percent in 2004 to 40 percent in 2009.
- 18 percent of new car buyers in 2009 report that the dealership stocks only a small selection of the model they want.
- Majority of cash purchases are made for vehicles in the entry compact segment, which is the entry point for most first-time vehicle buyers in India
[The 2009 India Sales Satisfaction Index Study is based on responses from 5,422 new-vehicle owners who purchased their vehicles between September 2008 and April 2009. The study was fielded from March to June 2009 and includes more than 40 different vehicle models.]