Microsoft seems to have targeted this high volume huge potential market with its launch of Microsoft OneApp.
Microsoft OneApp allows low-end “feature phones” to run popular mobile phone applications such as Facebook, Twitter, Windows Live Messenger and Mobile Wallet.
This is very interesting and probably the need of the hour for market like India where more than 400 million people are using low-end feature phones.
With OneApp, these users will be able to do things they couldn’t do before with their feature phones — anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family.
Here is one of the Microsoft guys talking more about OneApp and showing a simple demo of how OneApp works:
Here are some of the features of OneApp:
- The OneApp lightweight on-phone footprint of just 150 KB makes the initial installation easy and fast.
- OneApp dynamically launches just the parts of a mobile app that a person wants to use, eliminating additional installation time and the need for a person to store all of the mobile apps on the phone.
- OneApp includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance.
- OneApp uses data networks efficiently to reduce data access charges, saving money for the customer.
Microsoft is launching OneApp application on test basis in South Africa in partnership with Blue Label Telecoms. It will probably test waters there before moving to voluminous markets of India & China.
Interesting times ahead !