Yesterday when I went to watch “Kaminey” with a bunch of friends, I was excited as the reviews of the movie were great. Right from TOI to Hindustan Times to CNN-IBN, every one gave glowing reviews to the movie.
When the movie started I couldn’t relate to it, but kept on watching in hope that it has got great ratings so something must be good. But the movie turned out to be a disaster with nothing to remember or speak of.
I thought I may be the odd ball out but then every friend of mine was cursing it too. I even saw my friends over Facebook speaking of the same – the movie isn’t worthy of more than 2 Stars!
This made me think – Why has every movie trade analyst and critic given such rave reviews for Kaminey? Why a single reviewer didn’t share mine or my friends’ point of view? Can these reviews be influenced? Can these be fixed?
Let’s understand the situation – The movie “Kaminey” is made by Vishal Bhardwaj who has earned critical acclaim in Indian film industry for making commercially viable off-beat movies like Omkara & Maqbool.
Kaminey has lost out on some of the largest markets of Pune and Mumbai due to Swine Flu. That made me think, is it possible for the directors and producers of a movie to influence the reviewers to fix these reviews, so as to cover for the losses? I have raised this doubt based on some very simple assumptions:
- Most of the movies earn their revenues during 1st weekend.
- People usually choose from the released movies based on the reviews
which each movie has got.
- Influencing Movie analysts and critics is a very simple job; there are hardly 5-6 of them whose reviews matter.
Whoa! I never realized this.
Those 5-6 film critics / reviewers actually decide the revenues which 100s of films could make during a year.
They are as powerful as any minister who decides on economic regulations for any business in India. Moreover this isn’t as serious as match fixing in cricket. See the irony here – the money involved is probably the same if not more as in the cricket matches but this type of fixing (even if
it’s proven) wont be taken seriously by anyone and can’t be treated as a criminal act either.
Why I thought about this is probably because I wasted my 3 hours watching the movie (my friend paid for the tickets ;)..), but why I’m cribbing about this is probably because I’m influenced by Mr. Shahrukh (How can you waste my precious 2 hours for suspecting me for my surname?)
Seriously speaking, I don’t know whether this happens or not. But there is high probability that this can happen. If yes, can we raise fingers to these analysts and producers?
[This Media Monday post has been written by Rabi Gupta, a start up enthusiast and soon to launch his first product iDubba (Intelligent Box).]