The Rediff revamp – How do you like it?
And finally ladies and gentleman we have a winner for this week, and it is Rediff. I am not sure how long but I am in the crowd who really hated the busy interface of Rediff.com. I have expressed my reservations more than once. Finally, Rediff took a leaf out of lot of books and stuck to – what I think – is the best possible interface for an Internet portal.
Though content is king kong, having the right design really matters. One of my favorite blogs is ZenHabits.net. That blog talks a lot about how to simplify life along with other things. It also follows the principle of Do what you say and it started with its blog interface. It stuck with the most minimalist design I have ever known. Having a most minimalist design for a blog is suicidal from earnings perspective. But Leo did it anyway – and quite frankly – I like it.
Google the most visited website and the most wanted piece of real estate online stuck to a minimalist interface for so long. Anything on Google’s home page will draw few million eyeballs. Then why didn’t Google capitalize on that? Only Larry and Sergey can answer but let me try. They wanted a minimalist interface which does not confuse people. When people come to search something they should not search where to search.
Then I questioned why can’t Rediff do it? Rediff and Google are different. Google is a search engine and Rediff is a portal. That is not an excuse for making it difficult for people to look for things. But, in times like these it is not fair to ask a portal to simplify its interface and sacrifice profits. But Rediff did it. And I like that.
The new interface is what people from North America were seeing for a while now. It has opened it up for all and now people in India can enjoy the peacefulness of a lovely design.
Rediff now stands for – An interface without a single ad on India’s most wanted online real estate.
I would like to know what you think about the new design?
PS: I still have my reservations about the content on Rediff. Like having a slideshow where a short 300 word bullet pointed article would do. And also the long tirade of thesaurus words which challenge reader’s vocabulary rather than the thought process.
PPS : In the screenshot above looks like Rediff has get the priorities right – News, money, cricket, movies and shopping.