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About Arun Prabhudesai

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun’s Google+ Profile


  1. Great job, it is a deep analysis.

  2. Saw the mention of your blog on economist , that explains the slowness.

  3. sir, i need some data population, users, subscriber in mobile phone since 1946-2010 .if you have so forward me. thanx

  4. Rama Krishna Padhy

    Hi Mr. Arun, Awesome work friend, I dont agree to ask u abut the source, but the graphs represents a clearer view of the market. Keep it up If u can put any analysis on lifestyle industry that would be grt!! Thanks

  5. Complete resource of the activities of using Mobile Phone. Most receive sms is astrology and jokes. I thought most of the people thought that a spam mail but still so many people would like to receive it

  6. Shashank Shekhar Rai

    Hi. I am looking for data on state wise mobile penetration. Can you guide me? I need to make comparison between mobile penetration and NSDP in order to check Economic Growth wrt Digital Inclusion. Kindly Help.

  7. i need in bsnl market share in india

  8. Hi Arun, Just got this page while searching data on mobile handsets. Its old data and not very relevant now. Request you to let me know if you have the latest data on all these very interesting categories. Will await your reply… Thanks Adarsh

  9. Hi Arun, May I know what is the source of information?? if it is a survey, I would like to know the numbers as well.

  10. I would like to know the source for your data.Seems comprehensive.I am writing a report and therefore would need to know the source for your data. thanks

  11. could you please let me know the gender wise differnce in mobile phone usage and specifically in text messaging.

  12. Hi Arun, A lot of rare-to-find insights/data coming out of that analysis! Would it be possible for you to share a brief on the survey methodology a bit, so that we can understand the limitations of the analysis, if any. Thanks Valli

  13. Subhash Jadhav

    Indian people & other people Sefe from Carpation / Industrial Thief / Lockl problems & The Top Most From August 15, commemorates the day in 1947 when India achieved freedom from British rule. But Now 2009 India achieved freedom from British rule.? Yes Or No I Think It’s No

  14. Hi Arun, This is a really good analysis and I would like to use it for my dissertation. Would it be possible for you to tell me the source from where you got this data? Thanks

  15. Can you help me make sense of the “SNs favored by Urban mobile subscribers” number? The number on the graph is not clear – is it 11.4% or 21.4% (31.4%?) for Orkut? Question 1: Hard to believe that Orkut is almost (at least) double Facebook’s usage ON MOBILE in URBAN areas? That’s an interesting insight if it is true. If the biggest player here is 11 or 21%, does this mean that there is a very long tail of SNs being accessed from mobile? (The graph obviously doesn’t cover these 100 or so players with less than 2% share of the mobile SN usage pie.) Venkat

    • Arun Prabhudesai

      Venkat, Thanks for dropping by..here is your answer

      The number is 11.4% for Orkut, facebook though increasing is still behind;( http://tr.im/pQRD ) article on business week, that further solidifies this. Anything under 2% we do not track, due to the low usage we will not be able project the numbers reliably.

  16. Good report! But keeping in mind the total GPRS/data enabled handset users, as per industry reports, total GPRS/data users in the country would 9m across( IMAI report 2008). That essential means if we take the total users in 4 metros- its about 64m and out of which users of Social Network services is about 4.2 m. Which would mean approx 48% of the total GPRS / data handsets enabled users use their handsets to access social networks. Or in other words it means out of every 2 data users approx 1 users user uses their handsets to access social networks. This looks a tad high. Even if we double the data users from 9m in 2008 to 18 m in 2009(not likely) even then it means 29% users using their handsets to access social networks. of data users use their handsets to access social networks. Given the current state of congestion for voice calls on various networks it seems though possible might be unlikely.

    • Arun Prabhudesai

      Ghosh, you got the maths perfectly I must say. However, if a user has gprs, I am sure most of them will use for 2 things…email & social networking, so 48% although a bit higher is comprehensible. I will put this question across to the surveyor and let me see what he has to say.. Update: Here is the reply from the surveyor

      To answer your comments around social networking, Social networking sites can be accessed via sms as well, you dont necessarily need gprs enabled handsets to access the same, the numbers we have take that into account

  17. Amazing facts ! Great Job…..Would love to read more abt these in future as well………

  18. Good analysis, Arun. Some interesting figures there. Any particular reason why MTNL is rated so highly? Also, social networking on mobile puts interesting figures too.

  1. Pingback: Airtel’s new innovative “Call me Back” SMS Service can be boon in tough times!

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