All right, we got some news. Satyam Computers which was taken over by Tech Mahindra has renamed Satyam as Mahindra Satyam. Rebranding is one of the things which was highly recommended to shed the phantom of Raju.
Mahindra Satyam is the new company name. To me it doesn’t rhyme. But if it works nothing like it.
“This rebranding exercise symbolises an amalgamation of the Mahindra Group’s values with Satyam’s fabled expertise, even as it retains that part of Satyam’s identity which signifies commitment, purpose and proficiency of the organisation and its people.” (Business line)
Satyam has seen some remarkable turn around ever since Tech Mahindra bought it. In fact both Tech Mahindra and Satyam were in trouble to start with. No body knew what to expect. Satyam did not participate in the big bull rally of 2000 point surge. That is when I sold my stock. Big mistake.
Something miraculous happened after that. Tech Mahindra disclosed Satyam’s more than satisfactory numbers which gave a good indication that the operating margin is more than 3% and the company is profitable. That was a fitting reply to Satyam’s ‘noteworthy rivals’ who dropped it from their noteworthy rivals list.
Even Tech Mahindra seen its stock jump by visiting the upper circuit more often than it normally would. The gamble paid off for Tech Mahindra. With Tech Mahindra and Satyam Mahindra the expertise and the business is diversified and the combined company is ready to break into the top 5 (or it already has).
A very happy ending to a sad and bitter story that rocked India Inc.
I have a feeling that the re-branding will not stop here. 1 or 2 years down the line, when Satyam’s clients get used to the Mahindra name may be, they will drop Satyam.
Mahindra Satyam – Do you like it?