Comments on: The future of Indian Print Media Advertising

By: Dr. Zulfiqar Ali

Dr. Zulfiqar Ali — Tue, 16 Feb 2010 07:48:36 +0000

sir, i want to published for a environmental median hindi weekly news paper.
so, please send information & suggustions

By: Sunny Jindal

Sunny Jindal — Sun, 13 Dec 2009 20:15:48 +0000

I am doing an academic project on newspaper industry and found your posts really helpful.

By: Media Monday: How Indian Media grew manifolds in past 5 years

Media Monday: How Indian Media grew manifolds in past 5 years — Mon, 02 Nov 2009 06:50:33 +0000

[...] we have mentioned before, the Media Industry, especially the print is on a upward trend in India, while globally most of the publishing houses are struggling. The onset of Internet has changed the [...]

By: Arvind Kumar

Arvind Kumar — Mon, 28 Sep 2009 05:48:15 +0000

Hi,

Thanks for the post. While the CAGR of Internet Advertising is 28.1%, the absolute number is still very small. We are talking about a market that is $420million by 2013. I am not sure how this can be a good news. Somehow this sounds like a very bad news. Am i missing something here!

Cheers,
Arvind Kumar

By: Media Monday: India News Digest

Media Monday: India News Digest — Mon, 14 Sep 2009 10:51:57 +0000

[...] have written many posts on offline and online advertising, but have you ever wondered who are the advertisers on-air (Radio FM [...]

By: Naved

Naved — Tue, 11 Aug 2009 10:39:56 +0000

i fdon’t know how many of ypou have heard about it but recently a business model innovation from the Times Group got awarded seventh for the most innovative business model of the world. the innovation : called times private treaties (you just have to do a google search on it) is quite innovative way to leverage the learnigs one may accrue from the print demise in west.
must check it out.

By: Media Monday: Indian Media & Entertainment Outlook 2009-Report | Business, India, Media Monday

Mon, 03 Aug 2009 03:43:27 +0000

[...] Print medium still dominates in terms of the size and share percentage. Total print size is Rs. 111.5 Billion with a market share of 47.3%. Television comes in close second with 38.6% market share and total size of 91.0 Billion. [...]

By: Consumers trust Traditional Media Advertising more than Online Media | Trends, advertisement, survey

Tue, 28 Jul 2009 03:41:20 +0000

[...] Globally, Newspaper advertising is trusted by 63% people, in India it is more significant and tops the chart with 77% of consumers [...]

By: Arun Prabhudesai

Arun Prabhudesai — Thu, 04 Jun 2009 04:46:35 +0000

yes, Sriram you are right – and thats one of the reasons why Forbes has launched its print Edition in India (in this recession time) even though the print in on slide worldwide.

By: Arun Prabhudesai

Arun Prabhudesai — Thu, 04 Jun 2009 04:43:55 +0000

Abhilash, I agree with you completely…I have written about next 5 years, and I am confident that they will be very healthy as projected in above numbers, but what happens after that is anybody’s guess. Based on what is happening in US right now, I would not be surprised if it does downhill.
Having said that, Indian Print Industry has the benefit of seeing what is happening now in the West. They need to innovate to beat the trend.

By: Sriram Vadlamani

Sriram Vadlamani — Thu, 04 Jun 2009 04:01:37 +0000

There were at least 3 foreign colloborations for print editions in India either through the facsimilie edition or a direct edition.

A good indication that Indian print media industry holds good for another 5 years. Will it go the US way after 5 years is a big question. Until then we can have our news papers in print.

By: Anand

Anand — Thu, 04 Jun 2009 02:13:13 +0000

TOI have reaced a subscription of 5,00,000 in Bangalore alone. That should be some pointer towards the health of Print Media.

By: Abhilash Kushwaha

Abhilash Kushwaha — Wed, 03 Jun 2009 21:48:56 +0000

This is good news for print media in India. However, they should not be complacent and try to get an online presence. TOI, HT etc all have an online presence but they are not really special.

The situation is similar to US print media in early 90’s when internet was just picking up in US (as it is in India). They did not believe online media could pose a threat to their business model and look where the are today.

I am not sure what the answer is but print media in India will have to innovate if they do not want to suffer the same fate as their US brethren.

By: ankit

ankit — Wed, 03 Jun 2009 20:40:00 +0000

as iternational trade is done in us dollar so.as dollar will be above 50 then exporters will be at profit…while imports will be costly and reverse if dollar goes below 42…