World can’t get enough of Nano – the $2000 car


Tata Motors did not drop the price of Nano but when it was announced 1 lakh rupees was $2500. Because of the rising dollar against rupee the car is now worth $2000 and even more desired than it was first launched.

The reason I say the world can’t get enough of Nano is simply because an article about Nano on MSN got dugg  – 374 times. What’s the big deal? Typically, anything about India doesn’t get on digg. It is a rare moment, may be once in a week or so. When it is dugg, it typically is about a weird thing noted by the foreign eye.

I searched India and the top picks are, Bull Surfing in India, How to cross a road in India, Arrests in India after hepatitis B kills 32. And then there is the Slumdog’s coverage. Really, is that how it should be?

That’s too much of a tangent. Let’s get back to Nano. This $2000 city car is not available in America and they are not happy about it. When the global economy is in dumps and when it needs at least 2 – 3 years to recover, the first thing they need is a cheap car.

It already caused the much-needed disruption in the home market where the used car prices have dropped by 30%. Now, when exports start, we might as well see the same kind of disruption overseas. Tata Nano would sure mark a new chapter in the auto industry. It really doesn’t matter if it wasn’t dugg enough.

Tata Nano will start rolling out of assembly lines on March 23 and people can buy it from April. The basic version without any frills will cost 1 lakh and the deluxe version will cost a bit more. When we add the taxes, we don’t like, the car might actually cost a tad above 1.3 lakhs.

Next time around, the BMW doesn’t excite people as much as the Nano does.

For all the people in India, Tata Nano is the 1-lakh car you can buy. For the people in America there is a $2000 car and you can’t buy it.

  1. bhattathiri says

    Excellent blog. The modern (Western) management concepts of vision, leadership, motivation, excellence in work, achieving goals, giving work meaning, decision making and planning, are all discussed in the Bhagavad-Gita . There is one major difference. While Western management thought too often deals with problems at material, external and peripheral levels, the Bhagavad-Gita tackles the issues from the grass roots level of human thinking. Once the basic thinking of man is improved, it will automatically enhance the quality of his actions and their results.
    The management philosophy emanating from the West is based on the lure of materialism and on a perennial thirst for profit, irrespective of the quality of the means adopted to achieve that goal. This phenomenon has its source in the abundant wealth of the West and so ‘management by materialism’ has caught the fancy of all the countries the world over, India being no exception to this trend. My country, India, has been in the forefront in importing these ideas mainly because of its centuries old indoctrination by colonial rulers, which has inculcated in us a feeling that anything Western is good and anything Indian, is inferior. Gita does not prohibit seeking money, power, comforts, health. It advocates active pursuit of one’s goals without getting attached to the process and the results.
    The result is that, while huge funds have been invested in building temples of modem management education, no perceptible changes are visible in the improvement of the general quality of life – although the standards of living of a few has gone up. The same old struggles in almost all sectors of the economy, criminalization of institutions, social violence, exploitation and other vices are seen deep in the body politic.
    The source of the problem
    The reasons for this sorry state of affairs are not far to seek. The Western idea of management centers on making the worker (and the manager) more efficient and more productive. Companies offer workers more to work more, produce more, sell more and to stick to the organization without looking for alternatives. The sole aim of extracting better and more work from the worker is to improve the bottom-line of the enterprise. The worker has become a hirable commodity, which can be used, replaced and discarded at will.

  2. Sriram Vadlamani says

    @Janice : I am not sure about Yugo but Nano is not available in US right now. Even if it did, it would be worth more than $2000.

    About the money’s worth, we just have to wait and see.

  3. Janice Manilow says

    So is it possible that this car will become available in the US or is it simply another Yugo that’s not worth the money you pay anyway?

  4. Technology Blog says

    NaNo may be a dump for American’s but for Indian’s it’s more than a boon. The Tata Motor’s Profit Graph will rise in India only.

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