Honda Civic Hybrid now costs 13 lakhs
Honda, which launched its hybrid car (Civic) in June this year has slashed the price of the car by 8+lakhs. The new price will be applicable for a limited period, till December. The price for this car when launched was 20+ lakhs. Now it is 13 lakhs. Citing a demand for the car and sensing the higher price as a dampener, Honda has decided to cut the price. I thought, only electronics have a half shelf life. Now that applies to cars too.
The car will run on half-electric and half-gas. It will decide on which is the best fuel and switch between them. It also provides a better mileage and lower emissions. The higher price for the car is because of the import duty (114%). The car is imported as an assembled unit. The difference of cost (after the prices are slashed) will be borne by the company. Honda is more interested in selling the product than making money out of it. 60 people have bought the car so far when the price was 20 lakhs. I really like Honda’s approach. I wish I had the money to buy it.
At 13 lakhs the car is affordable. It comes in the range of a Toyota Corolla, Zetta or a Skoda. I see more Corolla’s and Skoda’s on the road. Now Civic can compete with them. Not that I like it but that’s good news for the environment.
But, what should the 60 people who bought Civic at 20 lakhs do? I guess they have 3 options.
- Go back to Honda and ask for an 8-lakh reimbursement.
- Do nothing and just enjoy the ride.
- Put a sticker on the bumper that says: “This is the 20 lakh Civic not the 13 lakh one“
Do we have a 4th option?