Comments on: Reliance Big TV takes advantage of Airtel DTH teaser ads !

By: BigTV CEO quits |India Business blog| Indianomics

BigTV CEO quits |India Business blog| Indianomics — Fri, 14 Nov 2008 18:42:49 +0000

[...] Big TV, Airtel looks like a good bet. This would also be a sweet revenge for Airtel on Reliance for stealing their ad. Videocon is supposed to join the DTH bandwagon [...]

By: Dish TV crosses 4 million subscribers, controls 53% market share

Dish TV crosses 4 million subscribers, controls 53% market share — Thu, 06 Nov 2008 18:30:47 +0000

[...] going by the popularity, Reliance Big TV is capturing the market pretty fast. May be its the brand value or they do really offer a superior [...]

By: Bharti New Logo | New Vision | 10 billion dollars revenue forecast | India Business Blog

Wed, 05 Nov 2008 04:37:06 +0000

[...] Bharti are all set to rock India in March 2009. Bharti has just entered into a young and growing DTH space. But, until now telecom was their forte. They want to change that going forward.India already has [...]

By: Health Care goes mobile with Reliance and Healthcare Magic

Health Care goes mobile with Reliance and Healthcare Magic — Sun, 26 Oct 2008 20:38:18 +0000

[...] Magic which is a online medical consultancy will allocate 30 doctors for Reliance’s tele-medicine initiative. Based on the demand, this number could be increased to100. [...]

By: Event management India Delhi

Event management India Delhi — Sat, 25 Oct 2008 10:06:24 +0000

one should use the better product and services an not look at best advertise as for as Reliance is concerned they always use the best Technology.

By: Surbhi

Surbhi — Sun, 19 Oct 2008 11:19:46 +0000

Get Real guys! If the competitor leaves the door of opportunity open for you, then only a fool would not like to make most of it. I have not personally used any of the services of Relaince apart from their mobile phne but must say yes they are not too good at the customer service front but have a great network and we can never deny that it was RCOM that is responsible for bringing down the prices of the mobile calls to this level. Salute to Jr. Ambani for this and hoping much more mud slinging in ads and costs in the timed to come and hopefully they would pull up their socks on the customer service count too.

By: Varun

Varun — Tue, 14 Oct 2008 14:19:53 +0000

Big TV has ruined its iimage before it could have gotten built. This is ridiculous stuff. They’ve got to get their act together and concentrate on timely deliveries and sounfd customer service, instead of getting into such acts. There is something called as “Brand Respect” which ADAG would never have understood for sure. This act of theirs is another vidication of it.

By: Sriram Vadlamani

Sriram Vadlamani — Tue, 14 Oct 2008 05:45:08 +0000

Thanks for the comment Vipsy.

I think Reliance plays with other’s brands because they have the political muscle to fight anything that comes out of.

I am not a big fan of Reliance and i have already blogged about it. It is not one services which suffers but all the business ADAG is suffering from the malaise.

Link for the previous post with Reliance experience : http://trak.in/tags/business/2008/10/05/online-police-squad-bloggers-negative-feedback/

I am not inclined to take Big TV because of this.

By: Vipsy

Vipsy — Mon, 13 Oct 2008 11:35:42 +0000

“Leaving the niceties aside, one should appreciate the thinking of the Reliance ad campaign and the way Anil Ambani fights competition. ”

And do you think, playing with others ads and brand name is brave thing a businessman can do?
Just try Reliance ADAG’s services, Big TV, Broadband, Movie rentals etc.. and you will cry for the lousy customer service and with same Pen and ink you will blast Anil for creating all this mess.

Not agree with you on this….!!

By: Avinash Narula

Avinash Narula — Mon, 13 Oct 2008 07:32:49 +0000

In my opinion Big TV should use its own campaign their ad will create confusion in minds of the audience and who will benefit from it nobody knows. One could perceive the Red Chair as Airtel’s symbol and associate all the features and selling points of Big TV as that of Airtel.

By: radz

radz — Sun, 12 Oct 2008 20:44:14 +0000

I personally dont like such ads, even sprite has this reputation. But coming back to relaince big tv, they should have strictly stayed away from all this.. quite a poor showbiz from a company like reliance

By: nish

nish — Sun, 12 Oct 2008 20:36:09 +0000

Reliance Big TV has gone too low in doing something like this. I mean they have just managed to kept their reputation with such ad. Obviously it was in a very bad spirit, but I sincerely feel they have just wasted money in this campaign. Basic fundamental of advertising was simply missing in their ad. Airtel definitely got more mileage since people started discussing that ad more often because of big tv.

By: sarika

sarika — Sun, 12 Oct 2008 20:28:53 +0000

mpeg4 is just a compression technology. Reliance keeps on creating a hype around mpeg4 but it has nothing to do with the picture quality. With mpeg4 more channels can accomodate in a transponder. And am very sure other players will also sooner or later shift to mpeg4. its no big deal. Using big tv am really fed up. instead of acting on airtels advert, they should concentrate on improving their quality of service.

By: Anmol Chaturvedi

Anmol Chaturvedi — Fri, 10 Oct 2008 12:05:28 +0000

In Reliance(both brothers) there is no such thing as corporate ethics.

But i think ADAG wasted money, in fact actually helped Airtel.

Airtel’s longer version of advertisement has already communicated the existence of their DTH service.

Whenever people get to see the BIG tv’s hijack advert, they seem to believe that it is Airtel.

Airtel has very strong presence in mind. Rather than confusing people ADAG ends up advertising Airtel DTH.

That is what i think, just ask some aunty what she thinks the BIGtv’s hijacked advert is selling.

ADAG is hyping up mpeg4. Seriously almost every mobile phone / video camera etc etc can playback this “technology”. I have not seen others offering but they too must be using this “technology”. Don’t fall for such things, ask them which “part” of mpeg4 they are using, AVC/H.264 especially the Nero Digital AVC is what we should demand.http://forum.doom9.org/showthread.php?s=&threadid=90784

But this is worth nothing with our TV sets.