Just came across this news – Amitabh Bachchan is being paid Rs. 100 crore for writing on his blog – that is nearly 25 million dollars ! Now thats a HUGE sum to be paid to write a few paragraphs daily, even if it is from an iconic figure like Amitabh Bachchan.
I have been an ardent admirer of Amitabh not only for his acting skills, but more so in the way he has conducted himself off-screen through-out his illustrious career. It is tough being in public eye constantly for more than 35 years and he has handled the media glare exceptionally well. Never has he stirred up controversy, always keeping mum and never really criticizing or putting down his fellow actors. However, since he has started blogging, things seem to have taken a total U turn. Nearly every post he has written have been controversial and widely covered by Indian media.
I have read some of his posts and I can’t believe that Amitabh can write this controversial stuff. Take an example of this post where he compares the TV ratings of KBC show hosted by him with others like Panchvi Paas and KBC hosted by Shahrukh Khan.
Does Amitabh need do all this to stamp his supremacy?
Having said this I am not sure if this “100 crore payment” is true or just a rumor, but if it is true, he sure has to write controversial stuff to give Bigadda maximum mileage for the buck they have paid.