Are Indian blog readers comment shy ?


I came across an interesting comparison done by Saad Mohammad on his blog oodami. Saad rightly points out that very few Indian blog readers actually leave quality comments. He makes his point by mining the comment statistics from 5 different Indian blogs and compares it with RSS subscribers and post count.

Here are the comparison charts.

Blog-rss-readers-vs-comment    blogpostvscomments

A great job done by Saad to make his point !

Most of the old time readers may remember that I had expressed similar opinions last year and had gone ahead and even held a nice little contest to increase reader interactivity. However, I was met with only a limited success for that competition and many readers chose not to come out of their shell.

Come on guys, interaction is one of the most important aspects of blogging. It gives bloggers a little boost to keep churning out quality posts day in and day out !

  1. Sunil Patil says

    It is really interesting. I quite agree with this study. I think, Indian people may be either lazy or busy to comment on a blog. Most Indian people want peace of mind. So they might not involved in any discussion.

  2. Sharath says

    We as Indians like to discuss, argue, participate, comment……, the list goes on. If you look at it, you have a web 2.0 mindset in place. All we need is a reason good enough and have some kind of a game theory incorporated into the commenting structure. 

    may be we are lazy to leave a comment, we could also look at incorporating voice to text tools on the comments section.

    Voting & rating (digg style) may not help as the numbers are small when it comes to blogs.

  3. Arun says

    Anaggh, Thanks for dropping by. Some valid points you have made here…

    especially the second point.

    Unless it excites them, indian skimmers would prefer not to participate more particularly if they do not agree to the post.

    Infact, if one does not agree with blogger’s point of view he/she should actually point it out which leads to a healthy and neutral discussion. A Blogger can surely be wrong and comment pointing that out will help all the other readers too.

  4. Anaggh Desai says

    A very valid observation as well as comparison. Asking around on this, some points came up that i would like to share:

    1) A lot of visitors/viewers prefer to skim thru in the hope of collecting information
    2) Unless it excites them, indian skimmers would prefer not to participate more particularly if they do not agree to the post.
    3) Are they regular surfers?
    4) What’s in it for me?

    Most of this is where we still have a fair amount of catching up to do. Similar to web 2.0 soon consumer 1.5 & 2.0 shall evolve & sure enough comments shall flow. In the meantime continue with the good work.

  5. Arun says

    Saad, I am looking forward for your follow-up post on this !

  6. Saad Mohammed says

    Thanks for leaving comments. The posts of the blogs I used for analysis have about 80% informational and 20% original content/thoughts. I found that only 10% of the visitors really leave comments. And most of the original content had some quality comments.
    @ Vikas- You brought up a good point. Are Indian bloggers just informational bloggers? Can Indian bloggers create commentable content? Aha! it looks like topic for my next post. :-) Thanks for the tip
    @ Vijay- In the month of April 2008, TC had over 245 post and thousands of comments. And TC gets 80% of the traffic from US, so roughly 80% of the comments also could be from US. TC and RWW have established them selves as subject matter experts (SME) in their respective fields and hence more value to readers. As you covered in your post there is a huge potential for SMEs to start blog in India and be successful.
    @Arun- Thanks for giving coverage to my post and hence facilitating some health discussion around this subject. I will have a follow up post soon on this subject.

  7. Abhishek Goyal says


    My Bad! I missed that line somehow ;-)


  8. Vikas says

    I think it has as more to do with the nature of blog post and the community it generates than a reader. If a post is “commentable”, comments will follow. ex. You threw out a question here and got me to write :)

    Most posts we see on Indian blogs are informational posts and do not really warrant a comment. Compare Techcrunch and 37signals’ SVN. The former is informational, the latter is opinionated. TC has 10 times more subscribers, posts way more often, and yet gets about the same number of comments per post as SVN.

  9. Vijay says

    I actually quite agree with Abhishek as the comment I left on the original post also said.

    “Interesting analysis. I’d like to see the comments vs. posts analysis for some of the other sites, like readwriteweb. I think techcrunch and all attract a global audience, so the commenting might be different and hard to extract demographics from.”

  10. Abhishek Goyal says

    The study is interesting, but not complete. The ratio will look good or bad, depending upon the how these numbers looks globally. May be the numbers are similar for similar blogs written in other parts of the world. Other reason can be user loyalty and interest that the content generate.

  11. rampantheart says

    I am surprised on hearing the news..I would say that most of the indian bloggers who stop by my blog leave very big comments!Well, one major reason would be, not many indians actually know about web 2.0 stuff and the trend is catching on. All the sites that have been compared are web 2 related and that might be one of the reasons why there are no quality comments, i guess. Well, it’s obvious that when you don’t know something, you don’t talk!:)

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