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10 Indian online advertising networks

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Online advertising is steadily robbing the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online advertising is set to explode in coming years. The 38.5 million Indian Internet users, according to an IAMAI study, have become the prime target for numerous advertisers clouding the web.

To cash in on this growth, number of online ad networks have come up in India in last few years. Here is an overview of current pool of online ad networks in India.

Komli Logo

Komli is a leading online ad network in India offering tools to Publishers to help them manage, optimise, and make the most of their online advertising. On the other hand, advertisers have access to millions of clients worldwide in order to increase their consumer commitment, brand recognition, leads, and sales. They offer different options such as CPM and performance based CPC and CPA marketing.

Solutions to both publishers and advertisers include Komli premium network and Komli performance network. Komli premium network offers publishers tons of advertising formats using the newest web technologies, as well as many top brands, and provides advertisers with rich, targeted ways to connect with consumers.

Komli last year got $7 million funding from 3 VCs namely Nexus India Capital along with Draper Fisher Jurvetson and Helion Ventures.

pubmatic Logo
Although branded separately, Pubmatic is service offered Komli.

Simply put, Pubmatic is a ad network aggregator that helps publisher to maximize the revenue that you can earn from your web site , and it reduces the complexity of managing multiple ad network relationships.

Pubmatic optimises the Ads for publishers by offering the ad real estate to the network that maximizes your earning opportunities.

Tyroo Logo

Tyroo is an India based online advertising network that uses proprietary targeting technology to ensure advertisers reach out to the right websites from its inventory of publishers.

Internet company Yahoo picked up at least 35% stake in Tyroo for an undisclosed amount in July 2007. Incubated by Delhi-based digital media company Smile Interactive Technologies Group, Tyroo was voted as one of the 10 most interesting startups by Business daily Mint, a part of the HT Media group.

Recently Tyroo claimed to reach 2.5 billion Ad impressions a month. According to Tyroo, its 2500 strong publisher network includes Perfspot, Facebook, About.com, SantaBanta, Smashits, Yatra, and OneIndia. The company counts Microsoft, General Motors, Pepsi, ICICI and Yahoo amongst its advertisers.

DGM India Logo

dgm India claims to be the largest performance based affiliate ad network in the country. dgm India is a wholly owned subsidiary of Deal Group Media.

dgm India offers to its advertisers affiliate program to develop a virtual sales force using one of their turnkey affiliate marketing products, whereby advertisers promote their products via relevant and top performing affiliates /publishers.

For publishers, DGM India will optimize their online inventory, monitor and evaluate performance and provide with attractive deals from all the advertisers

Ozone Media

Ozone Media is another online Ad network in India. Even though they are one of the early entrants in this business, I am not sure how they are positioned currently. Not much information is available on their site other than that they use Accipiter’s AdManager with geo-targeting features which helps to target campaigns to different countries and audiences.

I am really surprised that being into online advertising space they themselves do not have much to show on their website.

Paypod Logo

PayPod is an online ad network specifically tailored to help advertising agencies take advantage of the digital medium. Targeted at the advertising and publishing industry in India, PayPod’s Digital Advertising Network solution helps deliver ads on the Internet based on geography, context, content, gender and age group relevant to specific requirement and target audience.

Along with online Internet advertising, PayPod has also launched mobile advertising solutions for publishers in India.

IndiaAds Logo

IndiAds is the leading Internet advertising network for the Indian and South Asian online community. They claim to deliver 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.

IndiAds offers ad serving services for websites with traffic over 20,000,000 pageviews per month. With ability to precisely target ads to any geographic location, with greater flexibility in campaign settings, publishers are able to acquire new advertisers and provide better results for their existing clients.

Sulekha Ad Network

Sulekha is another Indian ad network claiming to be India’s No.1 Ad network reaching 2 million unique visitors a month and 10% of online global Indians.

Sulekha Ad Network has a network of 600+ websites serving Indians and NRIs. Sulekha Ad Network influences consumer behaviour and lead to brand awareness, lead generation and online sales by leveraging the LARGEST ad network serving NRIs and Indians:

Ads for INdians logo

AdsforIndians also claims that it is the largest Indian Ad network and came into existence in 2004.

it also claims to be the only Indian ad network, which has the advanced technology to syndicate the text ads with pictures as well as banner ads. Ads placed on AdsforIndians are published on all their participating partner sites worldwide. Ads can be geo-targeted to specific countries and ad channels to reach the targeted visitors relevant to your Advertisement.

Google Adsense Ad Network

Although not Indian, it is the most popular Ad network not only in India but worldwide. More than 5 publishers mentioned above claim to be the largest Ad network in India. I wonder how that can be with more than 75% market share is with Google alone !

Any other Indian Ad networks remaining?

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About Arun Prabhudesai

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun’s Google+ Profile

125 comments

  1. Is there any Indian Ad network for Health niche blog/Website ?

  2. great aid to use for a blogger to earn through websites no doubt first choice is always google adsense for all bloggers liked this list ! :)

  3. Every one who connected with their network saying is the no. 1 But right-now i’m getting confused So plz some help to find the best ad-network.?

  4. Great Colloection… Really impressed… But, you collect as many as info into this but some names would always left behind. AD2Click Media has started in 2012 to be a part of online media industry… and yes its going well… I introduce here AD2Click , a performance network based in New Delhi, India to be included in the list… We serve saveral Indian and International offers on CPC, CPL , POP, Emailers…

  5. I been using AdMagma, they are really good.

  6. which is the best

  7. Thanks for sharing, i think Google adsense is the best

  8. AdMagma is a great ad network for publishers, they provide the highest click through rate, highest earning and best support i have see.

  9. I am looking for advertisers specifically from the telecom industry and from segments such as Networking solutions, Cloud, Data Center, Mobile and other connectivity devices, Hardware, Software, Security, Enterprise Applications etc. Would such advertising agencies help me get advertisers from these verticals, instead of using a generalised approach like Google ads? I mean, I really dont want to offend the CEOs and CIOs of organizations who read the aricles on http://www.telecomlead.com, http://www.infotechlead.com, http://www.greentechlead.com and http://www.gizmolead.com by placing ads of lingerie or shopping sites besides ads of their organizations.

  10. dear sir i am not a expert blogger but 3-4 month hardworking i make a a website but a have a big problem my site language hindi adsense no hindi website approved what i do please help me give me solution about display add on my site….. please help me

  11. any way google adsense is best but i couldn’t got approval for adsense . Hey admin can you give me some tips about how to get approval from google adsense . Thanks in advance

  12. I have read mixed reviews about adsforindians also haven’t seen any payment proofs on the web, can you please say does it paying or not.

  13. Hi all, This post is very informative, i am from a digital media agency we provide email marketing solutions, right now i am working with resultrix and adchakra for doing email campaigns can any one suggest any other publishers apart from these for email marketing.

  14. I need to run Campaign on CPA [ Cost per Acquisition ] basis only, Kindly suggest me best publishers ; companies who can run my campaign Invitation To Companies; Recruiters; HR’s, Talent Acquisition teams for Participate in Job Fair on 14th & 15th February 2013 Venue: Vikas Group of Institutions [Affiliated to JNTU-K, Approved by AICTE] Nunna, VIJAYAWADA, Andhra Pradesh Participate to Recruit Fresher’s – 2013 graduating: 1. Diploma Holders [Polytechnic – All 5 specializations]; 2. M.Sc Science Graduates [All 9 specializations] 3. MBA 4. B.Pharma 5. Engineering graduates with specialization of: • Electrical & Electronics engineering, • Computer Science engineering, • Mechanical’ engineering, • Electronics & Communications engineering, • Civil engineering’ Contact us for further details: Landline # 0866-2469202 / 0866-2469222. Mobile: 09493183145; Email id: sccs.pr@gmail.com;suryamahadeva@yahoo.com

  15. you cn try with adsizzler.com as their payments terms is 30 days

  16. hey nice post and got to know much more about what am looking for. If possible would like to know how these online ad networks really work. I mean how these ad networks initially get into this business. From where do they initially get advertisements, so that they are able to deliver these advertisements to other websites

  17. hey admin, I had just applied for adsforindian.com but i have a question in mind is the paying well. if not please refer me any other netword except adsense

  18. Nandkishore V. Panchal

    GOOGLE Will make you Google. Your ORGANIC SEARCH will reduce automatically within 7 Days. If you stop paying GOOGLE for Ad words… Google use their own channels like GoogleTV and all other useless channels for advertising and utilize your money. I have Experienced this.

  19. I would like to congratulate and thank Mr Rajiv Goel for having companies like Komli and Pubmatic. I have worked with Komli for my eCommerce portal and found its services to be very effective.I highly recommed these two companies. And recently Pubmatic also raise $45 million funding. It will also make them more effective.

  20. Hi I am a blogger which is network is better one for me . i think google is not accepting any new account from bloggers they asking for top level domain. can any one tell me which network accepting bloogers as publishers and what is best number of unique visit i should target to reach as a blogger My blog daily visit – 2500 best rgds rajesh

  21. do you know about PRITHVI UTILITIES.COM.Is it a genuine advertisement company.

  22. Saavn.com is a useless app for advertising. I had my all money drained out wastely just to get 100 clicks from this app for $700 of advertising. They promised 1.3% of CTR with 1.3MM impressions the actuals were 100 clicks which was 0.007%. Please please do not advertise with saavn.com they will literlly f… up

  23. good collection, adsense bannd my account 3times, now looking for some other, already having account in tyroo, now thinking to joing komli ;)

  24. I have used a couple of adnetworks till now but i felt adprudence is the best among them.It pays highest CPM and pays Net10. Their ads are safe too. So Join now using the following link… http://adprudence.com/?adpref=1096

  25. Hi, I am the owner of http://rpscblog.wordpress.com/ . My blog has got more than 70000 visitors till now within 4 months and currently average per day traffic is 2000 users per day. I want to know how to get advertisement for my blog. Can you get me advertisement for my blog or help me in getting that. Please let me know all the options available. I saw your post for a similar query in yahoo answers that’s why contacting you right now. Thanks and Regards, rpscblog2180@gmail.com

  26. I feel even though online marketing is taking a big share there i still room for offline marketing as there are crores of people who still prefer the old way…and obviously because online marketing is getting popular marketing wpeople wont remove the banners and billboards down.

  27. I would like to congratulate and thank Mr Rajiv Goel for having companies like Komli and Pubmatic. I have worked with Komli for my eCommerce portal and found its services to be very effective.I highly recommed these two companies. And recently Pubmatic also raise $45 million funding. It will also make them more effective. Regards @amitaimk

  28. Hi I want to run pay-per-transaction campaign for my site and that to mainly in UK and Europe. which will be company best to do such campaign for us. Pls get back to me at kartiknigam@gmail.com - Kartik

  29. can anyone tell me how to apply tyroo cpm/cpc network or any cpc network for http://www.songsdunia.in.

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  31. Hey this list is good but I think now you need to update it because some of these are closed and so many new comes.One of tham I am using now arhammedia.com its very good ad network.So please add it also.

  32. I think it depands on the trafic of ur web site, by the way i have send u a friends request on facebook join me even i have a web site we can discuss more bout it

  33. need of principal for a 10+2 cbse affiliated school (day cum boarding) located in bihar….contact on 09990549581….accomodation+handsome salary..with full cooperation..

  34. Hey visit these website http://www.newsonlinehub.com..we use adbrite as ad network..now after reading these article we will use one of these networks and come back with the review.

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  37. it is very useful suggestion for good hindi website.

  38. Shailesh Velandy

    Admagnet?

  39. Madhumita Banerjee

    Hi I am looking for a middle level manager with 6 years experience in AD networks management. If interested send CV at madhumita.banerjee@abhiyan.in.

  40. Journalist Pankaj Sharma Pankaj

    good

  41. google pays good and is genuine but google is strick also.

  42. Write articles and earn money contact at- http://www.malonie.com/.

  43. Good list indeed ! Any recommendations for low cost, india specific PPC advertising for a fresh start up ?

  44. please review my website http://www.rudrabizs.in & devoinfos.weebly.com.

  45. please review my website http://www.rudrabizs.in & devoinfos.weebly.com.

  46. please review my website http://www.rudrabizs.in & devoinfos.weebly.com.

  47. Hi my website is http://www.fresherswing.com i was publisher in adsense everyone says adsense is best but i dont think so adsense is best they ban acount for no reason for everyone they say we wil disbale acount for our advertisers well they fool people dont reason why they block i want to know good website they provide ads and pay genuine in india

  48. NexZenPro is a fast growing network with finest and state of the art technology from France – Smart Ad Server. The technology enhances our capability multi folds to ensure a truly amazing ad serving experience. Additionally, it is the most transparent server which details on duplication of clicks and impressions allowing no interference what so ever. The technology also give you exhaustive report publisher wise, campaign wise, creative wise ad performance — enabling you to dig deep and have the best analysis of your campaign. A detailing and transparency your client will admire! Nexzenpro with itself carries rich experience of Media Veterans and Engineers from IIT who together set up this company. With more than 45 man years of experience working hands on with the agency as well as the publishers, Nexzenpro team has the best understanding of the advertiser as well as the publisher needs. Constant data mining, today gives us excellent understanding of our publishers with regards to their sites section wise performance. Laced with engineers under the leadership of IITians, NexZenPro brings to the table 24×7 client servicing and ad optimization. We are one of the few in this country who today have the capacity to service you with a basket of innovative Rich Media ads, Video Ads – banners, pre-roll and post roll, re targeting, Keyword targeting, cookie targeting, Mobile advertising as well as IP TV advertising., We look forward to discuss in detail with you and be one of your preferred networks to serve ads. We are not a blind network. We work very closely with our publishers and extend our services in the field of CPM and CPC format of advertising.

    • NexZen Pro is scam ad network, they have not paid me my earnings ($128). I called them so many times and they always gave excuses and promised to pay within few days, finally they stop picking my calls. I’m going to file case against these scammers. I suggest everyone to stay away from these guys.

    • Yes they are scam . Stay away from them . Very Proff Scammer . They scammed many people.

  49. Nexzenpro is one of the most credited Ad Netwoks of India. It uses the Smart Ad Server of France, and they are the INDIAN WING of it.

  50. nice post on indian ad networks ……………..haha m looking for adbrite .

  51. Actress NavelShow

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  52. Actress NavelShow

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  53. Actress NavelShow

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  54. Actress NavelShow

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  55. Any comments on Direct ad sales? How do we go about it!

  56. Any comments on Direct ad sales? How do we go about it!

    • I think it depands on the trafic of ur web site, by the way i have send u a friends request on facebook join me even i have a web site we can discuss more bout it

  57. Pradip Gharpure of WWW.freebesthealth.com

    Thanks for such a great list. I will go through one by one and try to know the modalities of their work and fix with some.

  58. Post Classifieds Ads

    hi Thanks for sharing this list to all, its really helpful to all to know about online ads. Thanks martin

  59. Hi Everyone, Thanks for the great information on online Ad Networks in India, AdconneKt.com is another Adnetwork and one stop location for Banner Ads, Interstitial Ads, Side Box & Light Box ads & a great place to earn cash for web publishers. Real time Ad tracking with broad range of statistics for both publishers & advertisers are an added advantage

  60. Want to launch an online campaign for your brand? MAD is the one stop shop for all your mobile and internet or online marketing & advertising needs. MAD facilitates brand owners, advertisers and online publishers with the most affordable and accountable brand promotion solutions. Besides affiliate marketing, SEO/ SEM/ SMO marketing, MAD also functions as an ad server agency for various valuable clients. MAD as an ad server India also assists those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites.

  61. Hello Arun, I’m setting up a news site, focusing mainly on the business news. Apart from inserting Adsense, what are the other [need not be Indian] ad networks that I can use in my site, without affecting the Adsense T.O.S ? Thanks in Advance Nisha [Kerala]

  62. Cashyork advertising network providing very good features to advertisers. The benefits of Cashyork advertising network for advertisers. 1. Keyword based pay per click campaigns. 2. Fraud control duplicate IP signature/unique order signature 2. Our strong fraud system – With in 24 hours fraud click money will be deducted from publishers account and credited into corresponding Advertiser accounts. 3. Geo Targeted Advertising 4. Live Stats for Impressions, Clicks. 5. Keep control over your campaigns via our cashyork system. 6. Multiple campaigns from one account 7. Advertiser ads appear on our search engine 8. Greater Performance 9. Increased Efficiency 10. Useful reports – See exactly which ads generate the most interest, so you don’t have to waste time with campaigns or websites that aren’t working. 11. Great Value – We aggregate demand from hundreds of advertisers and negotiate preferential rates, so the inventory our publishers offer is great value. 12. Convenience – One purchase reaches many high-traffic websites so you don’t have to manage dozens of relationships and deals. Control your ads from one place, and see exactly where they’re going. 13. Promote your brand! Using Cashyork advertising network

  63. google article. I am tring the both google adsesne and ads for Indians same time with equal exposure. adseanse in doing 15 times then adsforindains. adsesne is only and biggest challenge of all other CPC ads program. Still looking for best adsense alternative

  64. Nice Article, Its very useful for all……… Thanks for posting information

  65. Wow ….. gr8 collection, it is difficult to find such a gr8 list you done a gr8 job keep it up…..Thank you soooo much for posting this.

  66. Very Nice Article. Adsense is also good and it is surely helpful for all.Keep posting this kind of stuff.

  67. Indian Ads companies are all scums, I have used Guruji, SMX, Nautanki and few more and none have paid. Nautanki still owes me Rs80000 and refuses to reply my mails. B*****ds

  68. well as a new comer startup which i am using right now http://www.retrackmedia.com .. paid once though the company is 1 month old ;) .. they are good

  69. I would like to know something about chitika.

  70. You can try Reach360Ads they have very good CPC offer rates in the industry. I have been serving their ads and have been very happy with their payout.

  71. The best South Asian Advertising network which the highest eCPM rates is Samosa Digital, http://www.samosadigital.com.

  72. Arpan Kumar Kar

    Really nice post. I used to have only google adsence before. Will try this out surely

    • Dear Arpan Did u try ad networks other than goodle adsense. What has been your experience. Can you kindly share regards rv

  73. we have tried amoung all of the Ad networks displayed above, but most of them are not good yet.as they are in beta conditions. Adbrite continue to be my best choice and google adsense is our second choice.

  74. http://www.admaya.in is another promising startup in this category

  75. i have got recently approved by google adsense .i amusing also infolinks side by side to adsense…nice posts some of them are very new ads networks

  76. Hi m the owner of sm websites.Some like http://punjabimohalla.com http://mobtricks.com with 1 lakh impressions a month but i think It’s not worth business to create Websites with only a few dollar earning.

  77. aSrividhya Ravikumar

    Thanks for the detailed information . Its very useful for new bloggers like me . thank u so much

  78. thanx for providing a detailed list of ad companies. i will join one from them for my website

  79. vivek bandebuche

    here power.komli.com and infolinks are providegood revenue at 2 nd postion after the adsense..trak.in rocks

  80. Nice List, Axill.in, also there.

  81. VIVEK BANDEDBUCHE

    is that adsense dissapproving indian websites reply fast…..can any one approve adsense for me i give him rent for that…..contact me on vaby42@rediffmail.com

  82. Thanks i wanted some indian ad network. Will they work for my blog:

  83. Thanks for this post Arun. Very helpful. One thing I would like to advice everyone. Please be careful while using smxchange.com formely axill.in. We had and account with them which earned us more than Rs. 3000/-. We sent them several emails and physical invoices for the payment. They never responded to any communication from our end. So conclusion is, they don’t pay and are pretty useless in what they are doing. BEWARE!

  84. can i know about publishing adsense in our site
    http://www.admissionsupport.com

  85. hi, adbrite is the best adsense alternative.To get more infromation Use it

  86. hi im a blogger which is network is better one for me . i think google is not accepting any new account from bloggers they asking for top level domain. can any one tell me which network accepting bloogers as publishers and what is best number of unique visit i should target to reach as a blogger best rgds rajesh

  87. Thanx for this information

  88. Another Indian ad network is NarsinghMeedia.com,they seems to be better

  89. hey why u forget to list http://www.clickmount.com, it is indias latest ad netword

    • sir i think you do not see the indiavigyapan.com Indian Ad network with 90% of revenue share minimum 100 rs or 1.5 USD Payout no website Criteria and one of most quality is phone support with any kind of problem

  90. Google adsense is the best. For websites like mine which are in financial sector and automobiles, it gives CPMs as high as 5-10$

  91. We have tried a few ad networks. But Google Adsense is the best bet. It gives a ROUGHLY CPM of US $ 0.80 which is about Rs 40 for 1000 impressions of their ads. Compared to them, the Indian ad networks give a measly Rs 5 to Rs 10 per 1000 impressions (CPM). This is for our website – filmytown.com I know that the revenue is per click basis, but the best yardstick for ones website is to look much revenue is generated per 1000 impessions which your website gives to a particular ad network.

  92. This list is a result of good workout, but i think one more ad network has emerged with so speed in international and Indian Online Market is Tribal Fusion http://www.tribalfusion.com, can be appended in the above mentioned list.

  93. Hello, Thanks for the awesome list.Was reffered this site from DP. But 1 question, Is there any of them who accepts adult content [Not porn] in the site ??

  94. Bollywood Entertainment Network is an ad network with 6 of the 10 largest South Asian entertainment sites in the world, sites that generate 1.3 billion page views/month and 500MM page views/month in USA. For NRIs, only Sulekha comes close to our reach… and it is a distant 2nd. To learn more, contact: john@saavn.com 646 920 1669 Thanks! -john d. director, bollywood entertainment network (saavn)

  95. Hi, I am Sambasivan of RevenueMantra,..We are a multi-channel Ad Network based in Mumbai,..we enable Internet, Mobile and Print channels as of now. Check us out at http://www.revenuemantra.com

  96. And What’s About Adrevenue india Pvt Ltd having ad network Named ADsmart ans website:www.adsmart.net Is basically a UK,US based network started already to work with Indian advertisers. ADSMART is the product of Adrevenue dealing in online and mobile marketing.

  97. Ozone Media you say? They dont even have a form to apply for being a publisher! What age are they living in?

  98. As per most seasoned real estate investors and advertisers of properties for sale in India, gone are the days of print media ad campaigns. For property buyers, printed media presents a flat, uni-dimensional experience – one ad with abbreviated terms and maybe one property picture. For sellers, the newspaper is a one-shot deal. You pay once and get a one-time exposure. Internet provides a far richer experience for home buyers. They receive virtually unlimited property information, many photos, and maybe even a virtual tour are which is like an open house right from their desktop. Internet provides a blank canvas on which to market the property for the life of the listing at a very affordable price. Internet listings are viewed globally. It is all about exposure, depth of information, and value. But you need proper media planning -  kkinfratech.com Choose Web addresses? Then, pick a plan that fits your budget. Not all property portals provide the same results. Do your research to find the best fit for your type of property. In addition, social media marketing platforms like Indian City Portal and Real Estate Times are boons to sellers who know how to leverage them.

  99. I have tried almost all of the Ad networks mentioned above, but most of them are not matured yet. Google AdSense continue to be my best choice and Ozone Media is my alternative choice. They are pretty good in responding to queries. I had an issue with Ozone Media Ads – one of their Ad unit was interrupting the normal functioning of webpages, but it took only minutes for me to get them block that Ad unit. I had a similar issue with Axil last week – When I placed their Ad script in the site, it completely screwed up our entire site. When user click on any link or button in any page, it shows a dialog window asking "One of our user like to chat with you, do you want stay in the same page".  No matter what the user select, it still stays in the same page without taking the click action. When clicked again, it asks one more time and then goes to the next page. I contacted Axil to get this fixed and they said it is night now and we can’t fix this until tomorrow. What would have happened if I had NOT noticed that in the mid night? Our entire site would have been frustrating 100 of thousand users.  (We have over 100,000 page views per day)

  100. I am a publisher. Which is the best network that pays regularly and have plenty of ads. My site get around more than 100k  hits every month.

  101. harish Madhyastha

    Of Brandfronts and Buzzar. How do you find stuff on the internet? The answer is a no-brainer. Google it. The pre-eminence of Google has all but taken away any other mode of retrieving information from the internet. But the rise of Wikipedia (and its impending search engine Wikia ) and the potential threat of Facebook as a ‘search engine’ seems to threaten Google ‘s dominance. Yahoo’s Glue Pages, which debuted in India ( an indicator that Indian markets are increasingly proving to be interesting to digital denizens) are all trying to be ‘the preferred gateway’ to cyberspace. Why is all this so important? Because marketers will be where the crowd is. Thus, we have a situation where all technology companies are trying to be the number one…surprise…surprise…advertising company on the web. Google, by the way, is the biggest advertising company in the world. So, whatever happened to advertising companies? What’s going on here? It’s easy to understand what’s going on if we understand two things – how advertising worked in the past and what the internet enables. Advertising in the past has worked with a predilection to broadcast. The advertiser broadcasts a commercial, at an appointed hour, in conjunction with a television program or across programs and channels. This was great for familiarizing the brand and building brand loyalists, but not communities – television was not a community builder because the community did not have an easy way of talking to one another. The internet, which has a native capability to build communities, also removes the need to view programs by appointment. This presents some serious challenges to advertising. Add to that technological complexity and it’s easy to see why advertising companies did not get into the internet first. Somebody had to first figure out how all that stuff worked in the first place. The problem with this approach however, is that brandspeak gets lost in folkspeak on the net. The search engines were meant to index all the folk speak. Sponsored links evolved as an afterthought ( marketers will be where the crowd is ). If you don’t believe it, try typing your favourite brand into any of the search engines above and look at the search results. Unless you are a brand researcher, it’s hard to think you’ll be impressed with the gazillion results that any of these engines spew out. Brandspeak is crowded out by folkspeak. With mobiles, laptops and other internet-enabled devices continuously contributing to folkspeak, the problem of retrieving brandspeak on the net is going to become even more acute. And no, search engine optimization is only a band-aid remedy. Because the web just became Web 2.0 – that means social web, semantic web and rich media. What brands need is not just SEO optimized webpages, flashing banners or sponsored links. They need their own, special place on the web. They need their brandfronts. What’s a ‘brandfront’? Your brandfront is a ‘digital asset’. So, what’s a digital asset? We’ll need some rethink here. Internet has, so far, tended to be ‘page based’. This mind set has spawned page views, page ranks, SEO etc. But with the emergence of digital worlds like Second Life, it’s more useful to think in terms of ‘digital assets’. On Second Life, for example, you can have your own ‘showroom’ or ‘corporate building’ etc. This is the era of digital assets and digital geographies, as opposed to ‘pages’.Your ‘brandfront’ similarly, is a ‘digital asset’. Presenting Buzzar. http://www.buzzar.tv is an online exhibition platform for brands. With product and service categories that make for easy accessibility and a simple-to-use interface, is whole new way of advertising online. Buzzar gives you a ‘brandfront’ – a departure from banners, eyeballs, clickthroughs and other conventional online ideas. Buzzar is non-intrusive and allows users to explore brands at their own convenience -an ideal complement to print, radio and television-based advertising. The dashboard, loaded with features, delivers an enriched brand experience for the user. What’s more, using a comprehensive back-end module, the brand manager can manage brand campaigns and customer-facing marketing collaterals completely. And like your website ID, your brandfront will also have an ID. (e.g) nike>buzzar.tv. All the user needs to do is to type in your brandfront ID into the navigation panel and he lands on your brandfront, instantly. Buzzar Features: Standard Features: Brand Video In Buzzar the central piece of communication is the “Brand Video” . It can be a commercial, an infomercial, an event video or a video made specifically for your brand front. Everyone knows that the video medium can convey more in less time, than any other medium. Opinion poll The all-important vox-pop allows you to pop a question after the user has seen your brand video. Useful for everything from opinion polls to test marketing. Wikibrands These pages allow you to put up your brand history or trivia that you may want to share with your customer. Or a story your customer might want to share with the world. You are the editor. Wikibrands build a strong online community for your brand. Offers Run any promotional activity – from a discount coupon to a ticket for an event. Here’s a natural extension to your offline initiatives. Make your customers come back for more! Store locator This convenient feature allows the user to locate your brand store closest to him/her. Converts eyeballs to footfalls! Downloads Posters, ringtones, music, wallpapers, games, desktop themes, screensavers, PDF documents, photos – any kind of digital goodies you care to give your customer. Add-on Features: Brandworlds Walkthroughs, 3D or 360 degree views of your product or retail outlet. The closest alternative to your customer seeing and interacting with your brand in real life. Archives All brand videos you’ve ever made for your brand, displayed as a timeline – a powerful way to show your customer the evolution of your brand over the ages. Shopping cart The brand experience is never complete without the shopping. Should you want to tempt your users to making that final decision, the shopping cart gives you a rich, interactive online display and an integrated back-end mechanism to process orders and ship it. e-viewer Allows users to flip through your digital brochure or catalogue and forward it to their friends. Huge savings for you on printing costs! Pixelkraft Buzzar.tv is brought to you by PixelKraft, a 5-year-old media solutions company based in Chennai, that offers content creation, online exhibition, digital advertising and marketing communication solutions. Regards Harish Madhyastha For PixelKraft Media Solutions (P) Ltd. Croydon House 113, Sterling Road Nungambakkam Chennai 600 034 India http://www.pixelkraft.in / http://www.buzzar.tv +91 44 2825 1740 / 2823 9899 +91 98402 91914 Email- harish@buzzar.tv

  102. Hi Arun What’s about "Affiliate Curry".  It claims to be the  India’s First and Largest Affiliate Network !

  103. Nice list… here is some more info… AXILL is great ad network with regular payouts. TYROO disappoints big time, just dont have enough ad variety. NAUTANKI its good, but many dont use them – auto play vid ads are irritating SAMPURN is the lastest player. Till now its been going good. Whether they pay or not is still need to be determined. KING is of course ADSENSE… no one comes close to it

  104. Great info,….keep up the good work..I have been reading your blog for a while and I must admit that its really helpful……

  105. Nice compilation.. I like nd trust Google Ad sense a lot!! Havent heard about the others though.

  106. @Archana yes and what ad it displays in the website ?? “This website is currently under construction” idiots

  107. I am not sure how the Indian companies are stacking up against Google. As far as know Adsense is way ahead of all the competitors but its encouraging Indian companies getting into the market. rk http://theindiastockmarket.blogspot.com/

  108. There is one more ad network called indclick.com that claims to serve more than 15M impressions/month having more than 200 publishers…

  109. Hey Jag, Thanks for letting me know about axill.in. I had not heard about them. Another reader mailed me to let me know about and ad network called Media Estate. I am sure there may be couple others. In short, if you count India based as well as global online ad networks covering India, we are looking at number close to 20. And to think of it they are fighting amongst themselves for market share other than what Google has (20%-30%)- there is really stiff competition. I just get a feeling that for most of these ad networks, getting through small publishers/ bloggers seems to be quite tough. Rajeev, thanks for dropping by… Yeah, I did see a press release yesterday about it. Ebay will surely help Komli to expand its footprint as it commands around 2.5 to 3 million pageviews and growing !

  110. Indian ad server is one of big ad network in india.

  111. Hey, This is Rajeev Goel with PubMatic. Thanks for highlighting the rampant growth in the online ad space for India and the accompanying rise of ad networks in India. The market has both the endemic India market as well as the global trade market – Indian web surfers who are surfing foreign web sites where the foreign web site can’t monetize the traffic well. Wanted to highlight some fantastic news for Komli today – Komli is the exclusive representative for eBay India for monetizing eBay India’s ad inventory. It’s a great partnership for both of us.

    • Pranjalika Gupta

      Dear All, After reading commnets by evry1 i got to know that you all are into this industry for a long tenure. Kindly advise me that to make a career in Internet Advertising what qualification is neccessary. I have done my masters in Maketing Communication & Management and so far I worked for advertising Agencies as a Client Servicing Exec. I am sure people out there like Jagan and Rajeev will help me out.

  112. nice post btw :)

  113. http://axill.in the people who were behind bharathstudent.com I guess they own it :D and pubmatic is not an ad network its a hosted ad server or ad manager… like google ad manager service which is in beta we can have our own ad manager/server using openx ad server http://openx.org it was formerly known as open ads…. lol and even business today doesnt have more info on ozone media ;) Internet advertising is all set to explode in India – targets for takeover http://businesstoday.digitaltoday.in/index.php?option=com_content&task=view&id=3444&issueid=25

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