One of my favorite fast foods living in US has been Taco Bell. The Nacho Cheese Chalupas, Nachos Bellgrande and 7 layered Burritos. I have freaked out on them. I can literally feel their taste as I am writing this.
In my early days in US, Taco Bell was the only place (apart from Subway) where I used to eat – given that I am a veggie and most fast food chains in US rarely serve any good veggie items. Not to mention that they are relatively cheaper too.
I have missed Taco Bell in India till now, but not anymore.
Taco Bell is coming to Indian as early as mid 2008.
At present, Taco Bell is conducting a consumer research study to understand the Indian market and the customer palate. Earlier this month, the Mexican QSR (quick serve restaurant) chain called for a pitch, and Ogilvy and JWT were asked to make presentations. JWT has already been entrusted with Taco Bell’s launch duties. The development was confirmed to agencyfaqs! by Ashok Bajpai, general manager, Indian subcontinent, Taco Bell.
Bajpai says, “It may take a few more months to roll out the Taco Bell brand in India. The decision has already been taken and right now we are trying to get a hold on understanding the Indian consumer’s tastes. Taco Bell being the second largest QSR format, next only to McDonald’s, we expect to leverage its brand equity immensely. We have the right combination of tastes and the ability to offer something refreshing to this market.” Taco Bell will be rolled out in the major Indian cities initially.
I hope Taco Bell Pune launch happens sooner than later. This news has really brought a smile on my face :)