Want to know what others are searching on the web?


Are you interested in knowing what others are searching on the Google? or what the current hot topic of search is?

Thanks to Google trends you can now find out what your peers in India are searching on the web, that too on hourly basis.

Google unveiled two new India centric services – Google trends and Google Hot Trends.

What’s on our collective mind as we search for information? What’s interesting to people right now? Hot Trends will tell you. At a glance, you’ll see the huge variety of topics capturing our attention, from current events to sports to political issues to the latest Bollywood gossip. Hot Trends aren’t the search terms people look for most often; those are pretty predictable, like [weather] or [games]. Instead, the Hot Trends algorithm analyzes millions of searches to find those that show an unusual and fairly sudden increase in popularity. The outcome is the Hot Trends list. Hot Trends is updated throughout the day, so check back often.

To give it a test run I looked at hot trends for last 7-8 days. Not only was it fun, but quite informative too. Here is the snapshot of top 5 searched keywords for last 7 days.

On January 31st, the Reliance Power issue had closed and most of the people were trying to see the IPO allotment status, so those keywords ruled the top 5 searches.

Google India January 31st trends

The next day (Feb 1st), top searched key phrase was dominated by students searching for University results declared on RGUHS website followed by people searching for Reliance power allotment status.
Ditto was on Feb 2nd and Feb 3rd too.

Google India February 1st trendsGoogle India February 2nd trends
On Feb 4rd, students searching for RGUHS reduced drastically and new searches like Raj Thackrey (due to his stand on UP/ Bihar immigrants in Mumbai) came up.

Google India February 4th trends

By Feb 5th most of the investors knew about their Reliance power allotment status and big event on that day was India Sri Lanka Cricket Match down-under, so most users were searching for news/ videos related to that match. I am not sure why users were searching for Star Ananda, but I guess they must be beaming live feed on their website for the match.

Google India February 5th trends

Feb 6th saw users getting into valentine mood with couple of top 5 searched keywords were related to that. Kashmir University was another searched word – Again students searching for their website for checking their online results.

Google India February 6th trends

Today Feb 7th top searched keyword is “Rose Day” with Valentine fever really catching up. The other searched keywords were all related to DMER (Directorate of Medical Education and Research) as they have announced the result of PGM-PGD – CET 2008 merit list on their website, with students searching it online.

Google India February 7th trends

I guess till Feb 14th searches like “Rose Day” or “Valentine gifts” will rule the top searched keyword on google trends !

One interesting thing to note, Indian students are hooked onto internet. On all days university / school related searches had at least 20-25% of search share.

Give Google trends a try and let us know how you find it. It is fun too !

  1. Shama Lama says

    Hi Corporate Minion:

    Interesting find, http://www.blahble.com that is…. this website can really go places any idea who is the developer? Cant find much about them …

    I especially like the ease of the layout …

  2. Corporate Minion says

    Great products by google no doubt. I found something alternative,. Here is a site that shows you what people search for live, by live,.. I mean live that very second. It even lets you text the people who made that search,.. My point here is,.. as long as I use that site frequently, I’m able to discover new topics that I would’ve never found. Yesterday I found a song by Armin Van Buren only because somebody else searched for it. Its pretty neat and its called blahble. Its at http://www.blahble.com


  3. led says

    well, google trends are never very accurate. Moreover, I don’t think they take into account the smaller town. They only cover the metros, and that is their weakness

  4. Saurabh Garg says

    Hi Arun,

    Thanks for correcting my mistake. :)


  5. Arun says

    Hmmm.. Saurabh What I meant by “hooked on” was these are active users and use internet as main tool for searching stuff. And it is not only schools and universities that they search for…If you review the keywords in Google hot trends, it is obvious that most of it is from younger users.

    Also, we do not have 100 million user…As per last IMAI report we have 46 million user out of which only 30 million are active.
    Yes, if you count mobile Internet users, the figure could touch 100 million.

  6. Saurabh Garg says

    Interesting observation. But in my opinion, it does not mean that students are hooked on to Internet. But it means that that quantum of users is students.

    Or in numbers, out of the reported 100 mn Internet users in India (on 40 mn Internet connections), 25 mn are students.

    Obviously need more data to substantiate the claim !

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