Rs. 1 Lakh Tata car will be unveiled, a decade after announcement

This year’s Auto Expo will probably be the most attended and most watched Auto event worldwide.

The reason – Tata will be unveiling its much talked about Rs. 1 Lakh car to the world. Nearly every car manufacturer in the world participates in this event and everybody’s eyes will be on Tata’s car.
Many car manufacturers were skeptical about possibility of this car seeing the light of the day. But Tata’s have done it and other car manufacturers followed. What was thought to be impossible has now come to reality !

ET reports:

What will be revealed on January 10 will be a properly designed and built car which could have been done by any other car maker in the world but they shied away from this. Credit the team led by Ratan Tata for sticking doggedly to their task and beavering away for almost a decade to come up with what promises to be the most cost effective people’s car in the history of the automobile.

On this count itself India has shown the way forward and while many lived in outright skepticism of this, only know is there grudging recognition form the majority behind the viability of such a car. Of course strong praise has come forth from none other Renault’s Carlos Ghosn, the man who knows all about value engineering and cost shredding. Ghosn has been the first within the international automotive world to have seconded Tata’s concept and given it the ultimate accolade by announcing a rival to it!

Tata’s Rs. 1 lakh ($2500 ) car cost is less than half of the cheapest car in the market today.

Here is a very early picture released of Tata 1 lakh car. I am not sure about the authenticity of this picture.

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Author: Arun Prabhudesai

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.

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Tagged as: Auto manufacturers, Auto-expo, car photo, cheapest car, Tata 1 lakh car, Tata Car images