I have read numerous blog posts and articles predicting that 2008 will see tremendous rise in mobile content distribution. From watching TV serials and movies to playing games to reading blogs and newspapers, everything will be mobile enabled.
Google along with few others have already gone ahead and enabled contextual mobile advertising for their publishers and advertisers to cash on tremendous growth in mobile subscriber base worldwide.
In India, mobile-worx, a mobile solutions company, have made foray into mobile advertising market place via zestadz.
What is ZestADZ?
ZestADZ is a service that enables the delivery of highly targeted, location sensitive, contextually relevant mobile advertisements. It supports a non-intrusive, interactive mobile advertising. it is mobile advertising marketplace, enabling advertisers to create targeted campaigns, publishers to monetize their content and services
Some of the features of ZestADZ
- Ability to monetize SMS/WAP/J2me applications.
- Choice of text and banner ad inventory
- Near real time reporting of traffic and revenue with our newly upgraded analytics system.
- Increase revenue by maximizing valuable inventory and selling more of it
- Easy and non-intrusive integration with mobile content
- 100+ publishers from all over India
They also plan to launch ZestADZ in facebook mobile platform, allowing facebook developers to integrate mobile ads with their facebook mobile apps. ZestADZ will be the first mobile ad platform from India to offer such service for Indian mobile developers.
Some questions:
Even after going through their website, I am unclear on how this service works? Here is what they say:
Depending on your client technology the Read Specification page will show you a source code (copy and paste it on your mobile site / application) or an API (use the URL to request for an Ad from the ZestADZ server) required to embed Ads within your application or site.
Paste the source code where you would like the Ad to appear within your application / mobile site. Taking into consideration the different technologies used by publishers to develop their application / mobile sites, we provide you with the source code for the following languages ASP, PHP, JSP, Ruby on Rails, ASP. NET (C#), ASP.NET (VB. NET) and API for SMS and J2ME technology.
my question is, does zestadz has its own crawler that reads through the content before showing it to the user to make it contextually relevant? and how do they find location of the mobile user (I suspect it is from cellular operator tie-up).
What is the cellular operators role in ZesADZ? Can publishers use it for subscribers on any network?
Why only 25% revenue share to publishers. Seems quite less compared to other ad networks.
If you are a mobile content publisher give zestADZ a spin and let us know the feedback.
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Author: Arun Prabhudesai
Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.Related posts:
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{ 2 comments… read them below or add one }
Arun,
Great to see ZestADZ review here. thank you
Thanks for the review. ZestADZ – brings the online advertising paradigm to mobile. Publishers create wap sites / games / or launch sms services. They can monetize that using our plaform using a simple API or tools that are available. Using a simple analogy, publishers who have worked with google adwords / adsense would understand it clearly
As for the rev share – 25% is a base revenue share.. that rev share goes up for premium publishers who are able to give better value for advertisers.
The context / targeting information does come through a variety of sources and not through a crawler at the moment of time…things might be a little unclear for some of them because we’re addressing three very different and distinct media over here – SMS, WAP and J2ME.