The creativity of Indian TV advertisements has always amazed me. I think some of the best Television ads have come out of India in recent past.
Till now the best way to view Indian TV advertisements was to search through Youtube to find the best videos….but no more.
PixelKraft media solutions have recently launched first interactive online video directory for brands – indibiz.tv, showcasing the best TV advertisements for your viewing pleasure. I was thoroughly impressed with the presentation, as it does not display anything else other than pure uninterrupted TV ads neatly categorized on various subjects and brands.
How indibiz.tv works
Indibiz.tv is designed for businesses to display their products and services on the internet. At Indibiz.tv, potential customers find what they are looking for by searching standard categories, like comparison shopping in the real world.
Here’s an example. A consumer looking for a car would gather as much information as possible about various car brands and their features before committing herself to the purchase. At Indibiz.tv, the viewer would be able to view the commercials of a number of car manufacturers. After this, viewer may choose to visit your website and access all the information she requires.
This is a whole new way of delivering and consuming information about your product or service.
This site basically provides a parallel channel to advertisers apart from Television where they can also get instant feedback via the feedback form provided on the site. This is an innovative and unique approach – we will have to see how popular this kind of service gets with advertisers.
What I really don’t understand is, why indibiz.tv is not viral. Simple feature of allowing the videos to be embedded on third party sites would have done wonders to the popularity and growth.
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