The competition for mobile local search is heating up in India. Close to the heels of Google announcing their mobile SMS search for Indian market, Yahoo! India recently announced its India centric mobile search service called – Onesearch SMS.
This is extension to the mobile search platform –OneSearch– that Yahoo had launched in May of this year. With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through a single SMS sent to 58242 short code.
â€¢ SMS to 58242 with the city name (e.g. Mumbai) returns back the weather
â€¢ SMS to 58242 with the company name (e.g. Infosys) returns back the stock quote
â€¢ SMS to 58242 with a business name or category and a location (e.g. Pubs Mumbai) returns back the name, address, and phone number of the local business. Up to 3 business listings are provided for each search query with the ability to ask for more by sending an “m”. Local business listings are currently available across the 4 big metros of Mumbai, New Delhi, Chennai, and Bangalore.
â€¢ SMS to 58242 with a news topic (e.g. Eklavya in Oscars) returns back a news article
To be honest, Yahoo’s Onesearch is exact replica of what Google is offering. Send a query to a particular number and you will receive the search results in form of a SMS.
However, what is going to set them apart is the quality of search results that they will be offering. My initial impressions are that Yahoo has better mobile search capabilities than Google.
OneSearch SMS is available through all major Indian mobile operators including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom.
With Indian mobile subscribers growing at 90% yoy, it is not surprising that biggies are launching their mobile based products in a hurry.Â It will be interesting to watch this space for next couple of years to see who gains the lead.