Yes, it is not a one day match, it is going to be a long and hard fought Test match. One that Indian consumers are going to watch closely with excitement.
The Indian retail sector is on the cusp of a change, a very big change. This change is going to affect thousands of Kirana store owners, small and big traders and Indian consumers alike.
Wal-Mart has made a back door entry into India, after trying to enter India on their own. The Indian government’s policies have ensured that they needed a tie-up Indian partner – Bharti Enterprises – to take on World’s second largest consumer market that is growing at breakneck speed.
Bharti Wal-Mart has announced recently their wholesale cash-and-carry and back-end supply chain management operations in India. Through the new venture, the company would serve neighborhood kirana stores, fruit and vegetable resellers, restaurants and caterers and other business owners, besides catering to the needs of other retailers including Bharti Retail, which would soon be opening its stores in India.
Close to their heels, Reliance Retail has announced their plan of entering the same business segment with plans of supplying to kirana stores and institutional buyers. The business-to-business initiative from Reliance Retail will see it supplying to other retailers and even small neighbourhood stores.
Both these enterprises know the importance of gaining the foothold into huge Indian Market. They will do anything, use any tactics to ensure the bigger market share.
The biggest strength of Reliance is its understanding of Indian people and the name itself. On the other hand, Bharti Wal-Mart has huge experience (due to Wal-Mart) in retail business worldwide, may be more than double the closest second player globally.
Whatever said and done, it is going to be a big boon for Indian consumers. The retail sector is getting more organized with such big names getting into picture. This will surely have positive affect on prices FMCG and other goods.
I am closely following this test match to see who wins the trophy. Winning the high stakes trophy means getting a foothold in the $300 billion Indian market that is dominated by an estimated 12 million mom-and-pop shops, roadside vendors, and outdoor markets.
So who are you going to bet your money on ?