I love Indian advertising, even if it means missing the first ball of the over, while watching a cricket match. The creativity in Indian advertising is one of the best across the globe. I have seen plenty of advertisements In UK as well as in US, and I can say with complete confidence that Indian advertising is far more creative.
Most of the times Indian ads are “over the top” and not very realistic, but the fact of the matter is that they stick in your brain. The brand recall based on the advertisement is very high.
Lenovo, one of the giant PC and Notebook manufacturers in the world, made its entry into India last year. They ran an excellent advertising campaign featuring Bollywood Star Saif Ali Khan and Soha Ali Khan. Seeing the success and creativity of the ads released in India, Lenovo was convinced that their global advertising campaign should be completely handled by Indian advertising agencies.
Here is the video of three ads that Lenovo created for Indian Market.
I am eagerly waiting for their new ads that will be launched globally.
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Author: Arun Prabhudesai
Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.Related posts:
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indian advertising has definitely done kudos for itself….but it still has miles to go…..recognition of the ad fraternity in india on a global front does show that they deserve a good pat on the back..
I really appreciate the creativity of indian advertisement experts, they know the exact target audience & deliver the perfect message.We can take the example of add campaign of Big bazaar casting Dhoni in the add with fabulous statements viz., "Desh badla bhesh bhesh badlo", "Dikhane ki duniya hai dikha do", "Aaj kal log sabse pehle kapde dekhte hai".This works so positive in the mind of the perspective customer & i personally think it will do wonder for Big bazaar.
Indian ads do creat an impact on mind,indian ad agencys do have creative and talanted people.indian ad agencys are getting global as well but indian ad industy needs a boom………their ratio is quite less as compared to other undustries………………….indian ad industry needs to advertise for themselves.
could any one of you tell me which ad agency has made latest Lenovo ad? starring Saif ali khan and a little boy.can i get their no.?
Hello Friends,
I’m searching for best advertisment making company or institute, I want to work & study for this kind of creativie advertisement making firm or institute.
I’m basically a software engineer and working for a big MNC “SAMSUNG”, I get really fade up with this line, there is no any value for your creativity, ideas & imagination.
I really want to pursue my whole life for creativity, so please guide me the best.
I’m belonging to NCR region ( Delhi), so is there any company or institute which is mainly working for creative advertisements which can give me the
proper direction to my dream world.
Please mail me your views,
Regards
AMIT
aim.dubey@gmail.com
+91 99588 96273