Indian Web2.0 Travel Portals: Comparative Analysis of Air fare search

by Arun Prabhudesai on August 8, 2007

The aviation sector boom in India is reaching its peak. Lot of new domestic and International airlines have sprung up recently in India. The Air travel market is expected to grow at a brisk rate for atleast next decade.

This boom has created a big market for Indian online travel portals. Currently there are 8 to 10 players in the market competing for their pie. As most of them have come up recently they are still fine tuning their search capabilities. These new portals will get better as time goes by.

The travel portals in the fray are Make my Trip, ClearTrip, Desiya, Travelguru, Yatra, Ezeego, ETours Online, Indiatimes travel and IXIGO.

I carried out a small experiment to see which of these search engines give the lowest airfare for a particular route. Here are some of my findings.

I first tried to search the regular routes like Delhi-Mumbai and Calcutta-Chennai. What I saw was each and every search engine gave nearly the same results. So I decided to take 2nd tier cities. I first took Pune – Cochin, but some of them did not even have cochin listed.

So, finally the route I chose was Pune – Coimbatore round trip from 10th August to 12th August.

IXIGO Results

IXIGO Logo

IXIGO came across as a fast and real time search. They displayed the results fastest and were updated in real-time. If new results were cheaper they showed up instantly. I thought they were quite user friendly.

Here are top 3 results displayed by them for my query.

IXIGO top 3 results

The best result of IXIGO: Kingfisher for Rs 13,250.
Update: The rates have changed since yesterday, Today, when I try the same search it shows me Rs. 8346 as the lowest, which is quite impressive.

TravelGuru Results

travelguru logo Indian Web2.0 Travel Portals: Comparative Analysis of Air fare search

Travelguru came across as a first generation portal. I would rate it average on user-friendliness, But when I saw the results, I was kind of pleasantly surprised, but at the same time skeptical… I was thrown the rates of Rs. 5626/-, which was like less than half of IXIGO. But after seeing carefully I came to know that they displayed only the rates for Pune-Coimbatore and gave only a tiny link to the Coimbatore-Pune flight, which showed me the rates of return flight. The cost there was 7780/- .

Travelguru-coimbatore-results Travelguru-coimbatore-results-back

I had to go through a lot of pain of adding both ways. I did not even find a link to go to the booking. I am sure it must be there somewhere, but it was not readily visible. They really need to work on their User Interface.

The best result of TravelGuru: Kingfisher for 13,406.

ClearTrip Results

Cleartrip - Logo I found clear trip to be pretty good in navigation and ease of use. They were the ones who did not have Cochin listed and thats why I had to go to Coimbatore instead.

They had a decent search page too. They showed both the way flights differently with different rates. But I did not have to calculate myself. They showed the lowest fare on top loud and clear.

Cleartrip - travel-results

The best result of ClearTrip: Kingfisher for 13,314.

EZEEGO Results

Ezeego Logo Ezeego came across as the the true Travel portal. It had a bit of Web2.0 feel and it made me look around for what they had to offer. The parent company for this travel portal is Cox and Kings. I expected them to be more expensive than others, but also knew that they will be the ones who will have very strong back-up support. Having Cox and Kings as a parent definitely helps.

But when I saw their results my Jaw dropped. The least amount that they quoted me was whooping Rs. 24027. I do not want good service to cost me so much. Definitely not !

I went through the whole process again just to check if I had done any mistake. But no the results remained the same.

Ezeego Search Results

The best result for Ezeego: Kingfisher for 24027.

Yatra Results:

Yatra logo

At Yatra everything was quite intuitive and the way it should be. The search took a bit of time, but it gave me much better results and that too with different carrier for the first time.

I was really impressed by their search. Here are their results.

Yatra Search results

The Best result for Yatra: Jet Airways for Rs. 11346/-

IndiaTimes travel

Indiatimes travel Logo

Indiatimes Travel had a familiar web1.0 look. Not good not bad either. The search result page came up quickly and gave good results too.

Here is what they had to offer.

Indiatimes travel Results

The best result for Indiatimes: Kingfisher for Rs. 12736/-

Make My trip

make my trip logo

Make my trip did not allow me to use the starting date of 10th August, so I left them alone. They seem to have too much traffic and do not want people booking flight so late.

Desiya Results

Desiya Logo I got a few errors with Desiya and the results showed me rates in dollars. I guess they cater to people in UK/ US more than India. hence, I decided to exclude them from this experiment.

My Thoughts:

It is difficult to judge or come to a conclusion based on just one search across multiple sites. However, from this particular experiment, it seems that Yatra has the best search algorithm and found the best deal and that too with a different Airline than all others. That also showed that you got to have tie-ups and partnerships with different carriers to get the best rates. It is obvious because Indiatimes gave me better rates for same Kingfisher flight. The newer search portals are quite user friendly and give you a much better user experience. However, when it comes to rates the older players still rule the roost.

It is also very important to have the best rates because . The one who gives the best rates will take majority of business.

It will be interesting to see how these new players compete with veterans like Indiatimes and Yatra in terms to Air Ticket rates.

Note: I have only compared Flight rates and nothing else. Most of them have discounts if you take their Custom packages.

If I have missed something here, please leave a comment and I will make updates here.

PG

Author: Arun Prabhudesai

Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.

Related posts:

  1. Indian Online Airfare search: Comparative Analysis of 10 different travel sites.
  2. Indian Online Travel Industry is buzzing!
  3. Cleartrip.com: The most user-friendly OTA in India
  4. Ugly, yet excellent Indian Travel Search Engine !
  5. IXIGO’s launches hotel search Engine
  6. Airline’s cuts transaction fees pushing travel agents and online portals out of business
  7. Indiatimes startup Page: Indian Portals adopting Web2.0 methods | Are they ?
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  9. Online Photo Printing and Sharing in India: A Comparative Analysis
  10. Hottest Indian Startups Review : Nearhop.com

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{ 24 comments… read them below or add one }

1 iXiGO Team August 9, 2007 at 2:36 am

There seems to be a discrepancy in the prices you quote that you got from iXiGO.

Try this: http://www.ixigo.com/search/result/flight/PNQ/CJB/10082007/12082007/1/0/0

We have a return ticket at Rs. 8346 as of Thursday (9th) morning.

Regards,
iXiGO Team.

Reply

2 Sumedh August 9, 2007 at 2:39 am

It would be very interesting to know about how their other service compares…

For example, cancellation charges…recently we had an experience where my friend wanted to postpone his journey date…and the date was just 2 days after currently booked…(both the dates were 1 month ahead of current date)…but the portal required extra charge of cancellation and again charge for booking…and wastage of current booking’s charges…!!!

IMHO, more than 2-4% difference in the ticket pricing, these kind of issues will determine the winner…

Reply

3 Nina August 9, 2007 at 2:52 am

Hi … Was curious to understand where do you get your info on who is new and who is old??
To my knowledge Cleartrip was launched before Yatra i.e in July 2006 & Yatra in August 2006 :-)

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4 trakin August 9, 2007 at 7:12 am

IXIGO team,
I see now that the rates are changed. WoW…and all the rates seemed to have changed too…
Surprising, that when I tried yesterday, it gave me 13,250 as the lowest. You seemed to have signed some deal with Indigo / Kingfisher yesterday..Is it ? just kidding. :) (These rates are very sensitive to time when you do the search, hence it may not be too prudent to compare the rates right now, or else I will have to update for all of them as of now. However, because as time passes rates should go up instead of down, unlike yours,I will make the update)
But yes, if those are the rates, it is impressive. I will be doing this kind of experiments on regular basis, so it will be interesting to see what happens then
Sumedh,
Absolutely right, all the other policies and services are important too in decision making process. But this was purely a ticket fare comparison experiment. I will be reviewing some of them individually in coming days. You will then be able to compare other sevices too.
Nina,
If that is the case, I stand corrected. However, I will confirm and make necessary update if that is true. I used Yatra in 2006, however I had not heard about Cleartrip till Feb of this year. Thanks Nina for pointing it out to me.

Reply

5 iXiGO Team August 9, 2007 at 11:31 am

Thanks for the update trakin :-).

Sometimes, our search takes long if a few providers (notably IndiaTimes or JetLite) take time to respond to our query, so if one stops the search or interrupts it for any reason, it might not be able to find the cheapest combination option.

We would love to see a more thorough analysis with many origin-destination pairs on multiple dates (table like)

Very nice comparison of pros and cons though.

Regards,
iXiGO Team

Reply

6 Priya August 10, 2007 at 2:03 am

Hey…I just saw a similar site http://www.zoomtra.com. Its a great comparative analysis site for Air fare. The best part is, not only it fetches fare from Airline but also from online travel sites like Indiatimes, Akbar Travel and so on. Another very helpful feature that this site provide is that you can set your customized alerts .The site ask user to provide the sector & month they want to travel along with budget. When ever any flight matches users criteria ( budget), an email is sent to the user along with all the flight & fare details. I found this feature amazing for planning ones travel in case one is flexible with his travel dates.

Reply

7 Sam Annette August 10, 2007 at 7:20 am

hi……… i would like you to visit arzoo.com which was not included in the list of competitors …………… in the recent comparison time if u check arzoo has got cheapest fare of go air and Air india…. its Hotboy Sabeer’s company so let’s hope we can get some hot deals…. what say….

Reply

8 Team Ezeego1 August 13, 2007 at 4:10 am

We thank you for bringing the same to our notice.

Our Technical Team is investigating the matter. We suspect that the high fares displayed for the Pune-Coimbatore sectors might be on account of a bug in the system or the fare having been wrongly filed by the GDS.

We are working towards resolving the same at the earliest.

Reply

9 Avinash August 15, 2007 at 12:04 pm

Been subscribed to your blog for sometime & still trying to figure out your name..:-)…guess will keep Trakin’…friend of mine recently mentioned that she works at Travelocity which is a travel portal (http://www.travelocity.co.in/web/content/in/index.html)…maybe you can cover it in the next article…I found this one to be extremely useful…been always curious about which one is the best…thanks

Reply

10 trakin August 15, 2007 at 12:14 pm

Hello Avinash..Thanks for dropping in a line. I will surely look at travelocity in my next travel coverage which I am planning to do by this month end. That will cover more areas than what is covered here.
If you have seen the recent Times of India article, you will know my name :).

Reply

11 Sam August 22, 2007 at 4:24 am

I am surprised to see a big player like Arzoo.com not being featured here. The site was launched much before than the couple of sites featured here.
Fares on Arzoo.com are usually quite competitive. It would have been interesting to see how does arzoo fares fare in your analysis.

Reply

12 Jitesh August 26, 2007 at 10:12 am

Dude – the world is waiting for your new, and deeper, analysis of all travel sites :-)

- Jitesh

Reply

13 Team Ezeego1 August 30, 2007 at 5:23 am

Our Technical team has found the error due to which the wrong results were displayed. We now have the right results displayed.

Would also like to highlight an important feature that can be used as a very effective search tool for return flights. While defining the search parameters for a return flight, we have an option where you can choose to see results of the outbound and inbound journey on different airlines.

This feature gives the user flexibility to choose flights which suit his time and budget.

We thank you once again for your valuable feedback.

Reply

14 Sudeep September 6, 2007 at 11:48 am

Ezeego1 – Good to see iXiGO, Yatra and trak.in having a good influence in finding correcting all your “technical errors”

Reply

15 Abhay October 14, 2007 at 12:52 am

I have been using Yatra.com, makemytrip.com and http://www.cleartrip.com for the past two years, in my experience, cleartrip.com is the best.
- From Easytripinfo.com

Reply

16 Linda November 2, 2007 at 4:37 am

[....]If u check travelfaa has got cheapest fare of go air.I found this one to be extremely useful…been always curious about which one is the best…thanks[...]

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17 Neeraj Sharma November 23, 2007 at 7:07 pm

Ezeego1 ( http://www.ezeego1.co.in ) appears to be a fraud and con website and company going by all the reviews and my personal experience. There are numerous compliants about the discounts and cash back schemes they offer. In the most published ICICI Bank credit card cash back offer for airlines ticket booking they promise cash back upto 50% which as per their terms and conditions should happen in 7 days has not happened even after 14 days. There are many negative feedback given by users on websites like mouthshut.com etc. Here are few links.

http://www.consumercomplaints.in/complaints/ezeego1-cash-back-offer-scandel-amp-major-correction-on-booking-site-c22463.html
http://broadbandforum.in/everything-else/19003-ezeego1-com-frauds-scamsters-cheats/
http://www.complaintsboard.com/complaints/ezeego1-travels-ltd-mumbai-c30788.html
http://business.techwhack.com/3237/ezeego1/

Many emails and phone calls to this company were unanswered.

I would suggest people beware of this company and go with other sources for booking tickets.

- Neeraj Sharma
Booking Reference:EZR-2007-316556/A Booking Mode : Online

Reply

18 Rajjan M November 30, 2007 at 12:13 am

Why is the debate on pricing ?? The debate should be on customer/user experience. At the end the travel industry is growing at 271% and recuded pricing is not the solution .. Or is it ??
Another interesting aspect is when OTAs launched they spoke about how easy it would be for us consumers to use them but with these horribble flashes , colours , glitters and clutter it confuses me more. I am looking for a partiucular trip why dont they just help me with that instead of this shinny page.. what the dont realize is my time is precious why would I hang on when I can move to a faster OTA. I think we stopped going to tradtional agents caused they confused us and we did not trust them how different is Makemytrip or Yatra they dont even show me the taxes.

well this place is going to get more crowded and lets C who wins us .

Reply

19 Jeet Singh January 13, 2008 at 10:18 pm

Challenging role in a startup:
———————————-
We are running http://www.samfra.com – a local search engine.

We are going to launch a travel portal with great innovations.
We already have some highly experienced people in the team.
But, we need experienced people from travel, web marketing and technical
domains.

If interested or you know someone who can be suitable, send me a mail for more details at
jeet232(at)gmail(dot)com
Even if you are not in above categories, still we can discuss things.

Thanks

Jeet Singh
9342141022

Reply

20 Webmasters March 30, 2008 at 1:05 am

Hi,

We are a new start-up for young IT professionals. Can you please go through our website – http://www.ninthcafe.com & provide a feedback about it on your blog. We shall appreciate your reports.

Regards,
Team
(ninthCAFE)

Reply

21 Sudhir June 14, 2008 at 8:26 am

* Yatra has no concern for their customers*
My experience with Yatra has been otherwise  Big names like Reliance and TV18 etc does not necessarily mean that the service rendered would be world clsss. While it looks nice to see things on their Portal, on the ground reality is different ! I had done Hotel bookings thru them this April for a family holiday in May and to my surprise even after the money was 100%charged in advance to my CC, I found the Hotels refusing to confirm the bookings. On notifying the anomaly to them, an11th hour attempt by Yatra yielded result and they found a hotel some 145 kms away from my destination ! Finally I had to search a hotel which was reluctantly booked by yatra but was still some 20kms from the downtown area and I had to pay thru my nose everyday for an up-down travel by taxi. One one such occasion we al had to walk 3 kms and face humiltion at the hand of Taxi drivers and seek help from police to avert a situation.In the other case, I was offered a very dingy cottage (one can call it a servant room) at a resort instead of a room booked and confirmed thru them. After hours long arguments, I had to check in at another hotel and pay thru my nose.
The very purpose of going on a vacation with family, with advance bookings done, is to enjoy a hassle free vacation but that is the last of the concerns with the people at Yatra. Till date, despite so many reminders, Yatra has not even bothered to call back and apologise. Their sales manager Arpit Seth has no empathy for the poor clients. Net net, my vacation was royally sc***d and my family keeps cursing me for no fault of mine.

Reply

22 Deepti Singh January 2, 2009 at 11:43 pm

hey trakin,

Above analysis has done in 2007….it would be better if u will do comparative analysis of 2008 as OTA’s comes with lucrative offers so compare according to offers also….waiting for the some more informative analysis….have a nice day……

Reply

23 travelbooker March 19, 2009 at 5:31 am

Globaltravelbooker is the quick and simple way to book flight ticket online. It’s a protected, safe and new way to handle all flight reservation requirements you might have. You don’t have to go away from your workplace or residence to book and obtain your airline tickets without any price differences, postal charges or hidden costs.

Reply

24 Consumer Court July 22, 2009 at 5:23 am

Thanks for sharing your views, this is a nice method to compare price, and every indian must read this before booking any ticket online. this will surly help them and also help them to understand more about online shopping.

Reply

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