Blogging has completed 10 years, Yes 10 years ! and this phenomenonÂ has becomeÂ quite popular in the Western countries. Some people opine that blogs will become as popular as email, in coming years.
Blogging is slowly gaining the status of “must have” communication tool, with everyÂ 3rd person either reading or writing the blogs regularly in developed Countries.Â Â
But What about India ? isÂ it the same scenario in India ? unfortunately not !Â
I will list downÂ the reasons why not…but before that have a look at one of the discussion threads Â that I had on an India based forum. Some excerpts from the message thread.
Message 2 by DNK
Re: Which Indian Blogs Do You Love to Read?Don’t read too many Indian blogs, find them too elitist
MessageÂ 3 by TrakinÂQuote:
Originally Posted by dnkDon’t read too many Indian blogs, find them too elitist
What do you mean elitist. You cannot really generalize blogs…
MessageÂ 4 by DNKÂ
Originally Posted by trakinWhat do you mean elitist. You cannot really generalize blogs…
99.9% of the blogs write about things that concern only a very small minority of the Indian population.
Message 5 by Trakin
Originally Posted by dnk99.9% of the blogs write about things that concern only a very small minority of the Indian population.
Very True…and I agree with you. At the same time you have to also keep in mind that Internet penetration in India is next to zilch (hardly 3%). So already 97% are gone…
The other part – “that it does not concern many” does not seem to be factual statement. Have a look at blogs like WATblog.com, India Economy Blog, labnol and many more who do a great value addition to most peoples knowledge with their perspective of things.
So although the blogs are currently not very widespread, I see people slowly moving from impersonal news portals to more “personal Blogs” of their choice.
I have no doubt that Blogs will become an intrinsic way of communication few years down the line, just as email is today !
Message 6 by DNKÂ
Most of the blogs load very slowly and mostly write about stuff which I find irrelevant. (I can’t do much about my internet connection – I have experimented with 4-5 different ISPs). I find it cheaper and faster to read the news from magazines and newspapers
Although, this is an opinion from just one person, I can vouch that these are the threeÂ common reasons whyÂ popularity of blogs in India isÂ not growing rapidly.
1)Â The idea of blogging and blog reading is categorized asÂ being too elite. That means onlyÂ a narrow segment of people do it. Although, it is not true that blogging is elite / for elite, the perception of common man is such.
2) The internet connection is slow. Most of the Indians are still on slow dial-up connections. This is also one of the major complains my sister has back in Pune, India. She says, my blog is too slow for her connection and she does not have so much time to spend on the ramblings that I publish ! If she has this reason to give for my blog- can I expect others to read it ?
3) The cost of browsing the Internet is quite high. The statement “I find it cheaper and faster to read the news from magazines and newspapers” says it all !
Other than that, Â
4)Â the other major problem is thatÂ many Indians still don’t even know what blogs are. I read a survey done by WATblog couple of months back, and it potrayed quite a dismal picture of blogging awareness in India! This is about metros and ‘A’ cities. Forget the interiors of India altogether.
There are some basic reasons directly proportional to popularity of blogging like Home PC penetration, Internet/ broadband penetration andÂ education itself.
However, India is on a growth path and infrastructure is improving and I am remain optimistic about the growth of blogging in India. It may happen at a slow pace, but it is sure to happen.
Let us wait and watch.