There is something I enjoy in India that most of the other people hate.
The Indian TV commercials.
I find them very very creative. Some of the best advertisements in recent years have been from Pepsi and Coke. The rivalry between these two soft drink giants in India has bought out the best of creativity in their TV commercials.
The Indian TV advertisement market size is estimated to touch 3 billion dollars (12,000 crore rupees) in year 2007.
The following advertisement is my choice of best creativity in Indian TV advertising. Many of the readers may not agree,however, according to me it has an exaggerated creativity and brand image that Happydent white chewing gums has created due to these ads is just amazing ! This one is actually third ad in their series. The earlier two got progressively better (The Photoflash by teeth and the Cow Teeth), but I thought this was way better than previous two and very expansive. I have not been in India in last year and half, so if there is another ad which has come in, please let me know !
The Airtel Ad is without words, yet very moving ! excellent choice Shubham !
I would also love to hear readers choice for best advertisement on Indian TV. Please leave a comment and I will feature it here with attribution.
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Author: Arun Prabhudesai
Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin or get in touch with him at admin-at-trak-dot-in or 91.9822575676.Related posts:
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{ 57 comments… read them below or add one }
The best ad I think would be airtel, the one where they give various lines like “one finger can break a billion hearts, one voice can move a nation, another can break walls …. ” it is really an amazing and extemely moving ad.
The Airtel ad is indeed the best of its creativity!!! very touching and moving. but relating to the service requires more the repetition of the same ad to register in mind. some people might skip the last frame. Some people might remember every scene but not AIRTEL!
Creativity wise, yeah Airtel gets the cake….but I think overall execution wise, relevance etc … havent seen a better ad then “that cadburys ad”
there hasn’t been a fevicol ad for a very long tym, but they still are one of the best ads that i hv seen..
in the current scenario, The ads by mentos are preety good and a few months back there was an ad by Bank of India featuring a Boy and his Piggy Bank.. beautifully crafted, vch surely touches the emotions of the viewer..
the fewiquick add in which the fisher man sticks fewiquick on a stick and catches fish is a very creative add.
If you guys like ads, http://www.indibiz.tv is all about ads. No interruptive soaps, just commercials!
It is the first interactive online video directory for brands – recall, compare and respond
2 ads that we seem to forgetting here are:
1. hamara bajaj ad…still gives me goosebumps….
2.fevicol ad in which a creaky bus is shown with unimaginable number of passengers…
i think the safari ads… the first one with kim sharma(guessing) hitch hiking… in the middle of a river(cool background score)… n then the new series of “RECLAIM YOUR LIFE” ads… are too good… the latest one in it… which speaks of lines in it… n ends with – “the lines which matter the most are the lines that u make”… reclaim ur life- ads have added mystical touch to their product… something that stands apart… sets u free… which i believe is quite appealing…
I think that
* the advertisement of the HDFC Standard life insurance
with the tag line of ” Sar utha ke jiyo ” can be
considered as one of the best advertisement of indian
television.
* Second can be the advertisement of Bajaj XCD 125cc which
shows the innovation,creativity and passion as it shows
the assembly in invisible(graphical) phase first then
onwards starts to apeear in final shape.
The most recent airtel ad is one of the best – it shows two boys playing football in no man’s land.
the recent vodafone alert ads are fabulous. The one ‘calm mind can overcome a storm’ is quite thrilling for the background score. Cheereo!!!!!!
The ads mantioned above are gr8 but my fav one is the recent ad of motoyuva, in which they synchronise the actions of the lad’s dad with the song Garam Masala !
It is really one of the funniest commercials on tv today, and much beter than motoyuva’s last one
i think that idea ads very creatively they say na jat na pat .
All the aboive mentioned ads are good. However I feel that Voda fone ad in which they show a person listening to only one song all his life and passing on the same to his son KABHIE KABHIE MERE DIL MEIN and also the MENTOS new animated Ad. I think Vodafone had always the best ads even when it was hutch.
The most recent, I love the series of ads that Virgin Mobile has come up with. Its different, innovative and promotes out of the box thinking.
1) A boy gets caught by a traffic police for jumping the red light. He is fined but he shows his empty wallet. The policeman tells him to call his father. He gets his ‘dad’ online to speak to the traffic policeman, where he refuses to give the money and tells the policeman to throw his son in jail. The policeman gets sympathetic towards the boy for having such a harsh father and lets him go. Later we get to know that the father was catually a friend of the boy.
2)A daughter tells her parents that she has no interest in boys. The parents get very scandulous. Then she receives a call from a guy friend regarding a trip to Goa which she refuses. The parents then insist that she go to Goa. The mother is still apprehensive but the father says ” ladka hai, achha hi hoga”. And later she is shown happy and calling her boyfriend that the trip in on!!!
i definitely agree with the happy dent ad being extremely creative. however, i dont really think much of the airtel ads. in the end all one had to do is change the airtel logo with that of vodafone and then what? what is the basic reason behind an ad? it might be a strong visual but conceptually it lacks strength.
My vote goes to Feviquick and some of the old Fevicol ads. They were really good.
Here is the list of my favourites:
Feviquick
Fevicol
Mentos
Sony Bravia
Worst Ads:
Manoranjan ka Baap–IPL cricket
my favorite add is of airtel where two boys are playing football….it really show humanity and tell us there is no limit………….its above the limits…..
hello from greece
the song of the promotion video HAPPY DENT is AMAZING…..
HOW THE SONG NAMED? ANY BODY KNOWS?
ITS LIKE’ TERA MAN ROSHAN TERA DIL ROSHAN’
the virgin mobile ads are really good.
among the older ones, i loved the kinley ad where the kid gives his pregnant mom water in a bottlecap (for the baby)
also the old cadbury commercials "kuch khas hai hum sabhi mein", especially the one with the girl dancing across the cricket field celebrating her boyfriend’s century.
the nike cricket commercial!!!! where everyone plays in a traffic jam! sure looks like fun ;)
the new maruti suzuki ad :come home in a maruti suzuki
and finally the TATA tea ad : the one with the politician (utho nahi, jago re!)
I think d ad of MAX Newyork LIFE INSURANCE is really v gud…wher a woman enters home n keeps lukin here n dere 4 her husband n doesn’t get ne response 4 a while..it clearley depicts d logic of risk and uncertainity attached to death and hence d insurance…"Your partner of lifetime"..
Accoding to my opinion I think top rated avertisement I have seen is IDEA network, it gives a new way to the advertisement industries as well as the viewers who think that advertisement only sells products or nothing else but it sell product as well as aware viwers about importance of education.
In my opinion, the most nice and creative TV AD is of Complan in which two
children very nicely explain the quality and composition of the product.
well…acc. to me airtel keeps it emotional appeal always alive…
the best ad is where two boys are playing football… amazing
i know there sentiments in airtel ad but there is no social awareness and India as we all know that It is far away fom Education level oo gorund level Don’t you think there are lots of advertisement which can touches our sentiments.
Hi,
can some one please tell me what trade press (creativity magazines/sites) is best to read when looking at the Ad industry in India
thank you
DS
The AD of SPECIALIST WIRE is now amazing and nice. It has compared
each of our field of specialisation.
One of my most favourite adverts on TV: The Chlormint_Panwari_2008 spot. (The one showing why poor Ghanshyam is obliged to eat Chajju panwala’s favourite mint instead of his own favourite!) Entertaining, humourous, full of gags, effective. I started to list the number of gags, and quit counting around 30 (the thing is just 56 seconds long)! The gags include outlandish sight gags, and many cultural tongue-in-cheeks. Excellent audio commentary. Very good editing.
I would like to know the name of the lady who is in the current Borolin AD…who plays the role of mother.
how did u estimate the indian advertising market?? i thot it was much lesser
I like jaago.com ads the way they are tring to encourage the people to be a part of indian politics is commendable.
I would pick the havell’s ad as my favourite….shows the son moulding a small peice of wire to enable his mother to make chappatis for him on the roadside…very touching…the background score is also soothing….
i m so happy to see a lot o ppl sharin der views… well ill say i >love ol de vodafone ads(alerts,sms offers,caller tunes) they no wat they wnt an they show it in such a gr8 simplicity and anyone an everyone gud relate to such a situation,
>i love the latest ing vysya ad wiv mere des mein paisa sirf paisa nahi he.. beautiful background score…
>an i love de ad wer the kid hide her tooth 4 her bro to buy the car i don rem which bank its thou..
>i love the mentos ad wer the guy pretends to run out of the class an den enter.. really creative
>i love the tanishq ad wiv asin wer her husband adornes her wiv diamonds jus to envy the ladies lookin on cuz de wer annoyin her wiv de flowers on their hair.. the greyish bluish tint is awesome and the way de hve highlighted the diamonds in a backwater scenario awsome
HI,
According to me, the advertisement from nokia is the very best one. Because the purpose of advertisement is to cover the customers.. The nokia, doing this… Good one….
yeah i m an theater artist, doing mba in hr. I really appriciate some of the advertisements.
1..one which is very well choreographed the advertisement of ‘happydent white’in which many young men were hang on the lamp posts,on shandeliar in a palaceand some other good scenes..
2..the second one is recently launched by airtel which is beautifully crafted and presenting the real innonance of a little boy when he make a complaint to his papa about his mother with his playing toy mobile.
3.. anothger i m skipping the name of the company. bt i can’t forget the tag lines used in that ad..”aapko kya chahiye bas khwaab thode jyada” it is trully real.
the list is very long as indian ads industry is full of creativity…
thanks..
Well there’s no doubt that Indian Advertisements are out of the world ! Let me say that though they are quti good, just imagine a guy like Sachin Gupta who is an aspiring MBA student cum artist, could not remember the “BRAND”. So there goes all the money of the company who spent millions in producing the advt but even educated guys do not remeber the brand name !!!!
Sad isn’t it ????
well these dayz itz vodafone’s ad that’s vd tagline “sabko batao” whr a guy who furious vd his class result suddenly saw pass written in front of his name.n a gal loosing her weight to 55 kgs..amazing capture of emotions.
another ad by lmn lemon drink is smthn i m really upset vd…:-(
there can be smthn more than a shrinked guy vd thirst can be shown …subjectively i dont like dt ad!!
but the ad by himani fast relief where humans r turned into machines is shown is just awesome n d background score is beautiful!!
NILESH MAMIDWAR
Hi,
I am interested to create advertisement.
I make some advertisement like Sony Ericsson, Cadbury, HP computers, coka cola etc. but I don’t no where I can show my advertisement. I want to start my career in advertisement industry. Plz inform me what should I do.
I don’t know why but no one remembered those series of Coca-Cola ads by Aamir Khan..
I they were very creative. We would love to see more of these ads by Aamir..
Vodafone Ads series which they have released for ipl are awesome. Ad will sure sit in ur mind. It’s character are also unique. You can download those from vodafone website only.
http://www.vodafone.in/existingusers/pages/vodafonetvc.aspx
i like d advt of airtel. specialy the inocent boy called his dad with toy mobile(attot bishwas,attot network). another airtel ad was that a small girls asks his dad what to drawing in mid night. there was another creation dat two boyz were playing in no mens land, itz amazing.these are the most creative ad of recent years by airtel to touch comon human emotions.above all, the signature tune of airtel which was made by A.R.REHMAN makes an impact on these ads and penetrates all part of indian markets.
i like d advt of airtel. specialy the inocent boy called his dad with toy mobile(attot bishwas,attot network). another airtel ad was that a small girls asks his dad what to drawing in mid night. there was another creation dat two boyz were playing in no mens land, itz amazing.these are the most creative ad of recent years by airtel to touch comon human emotions.above all, the signature tune of airtel which was made by A.R.REHMAN makes an impact on these ads and penetrates all part of indian markets.these are best ad of all time
in my point of view,Dainik bhasker newspaper’s ad.is best of one.i like MS Dhoni’s punchline: jid karo,duniya badlo.this punchline address to all categories of people.
ZOOZOOS ROCK……….JUST LUV THEM!!!!!!!!!!!
Hello Friends,
I’m searching for best advertisment making company or institute, I want to work & study for this kind of creativie advertisement making firm or institute.
I’m basically a software engineer and working for a big MNC “SAMSUNG”, I get really fade up with this line, there is no any value for your creativity, ideas & imagination.
I really want to pursue my whole life for creativity, so please guide me the best.
I’m belonging to NCR region ( Delhi), so is there any company or institute which is mainly working for creative advertisements which can give me the
proper direction to my dream world.
Please mail me your views,
Regards
AMIT
aim.dubey@gmail.com
+91 99588 96273
i think the 1 mentoes ‘dimag ki batti jala de ‘ is a marvalous concept indeed…..evolution of man. wat it realy showed was a conceptual n thoutful ofcorse!!.. 4rm a animal 2 social animal is realy somthin da company has come out wid was realy mind blowin 1………n ofcorse 2 mention da hapy dent 1…jio INDIA!!
hey there are many more adds which i think , are pretty creative..
but i wouldlike to ask you all whether the adds acted by kids are more creative or those done by film starz?
what do u think????
happy dent alawys came up wid fantastic ad’s n airtel give the best ad’s recently the ad for champions league the frends one all r the best………even cadbury gives the nic ads the best thing abt cadbury is they dont underestimate or compare their product they just show wat best they have ………..
n plz peple help me i wanna do mba in advertising so which is the gud insitute for advertising……………..plz do reply
i really appreciate all of ur view.i want to make a career in advertising
Hamara Bajaj ads!!
I think the Dhara add (the one i which small boy decides to leave home and then finding that jalebis have been prepared ad goes back to his room)…..
the word “Jalebiiiiii” were so cute………….
i think pidilite FEVICOL ads are the most creative ads in the indian television history.
they are targeting there customer very effectvely without using any big celebrity.
they make the product as a brand. and their creativity is mind blowing.
i think pidilite FEVICOL ads are the most creative ads in the indian television history. they are targeting there customer very effectvely without using any big celebrity. they make the product as a brand. and their creativity is mind blowing.
Accoding to my opinion I think top rated avertisement I have seen is IDEA network, it gives a new way to the advertisement industries
yes today indian advertisements are nice.I also interested to create new concepts if any one of u have any add company give me chance.