• Doing business in India: Key success factors – A 30 part series !

    by Arun Prabhudesai on May 17, 2007 |

    1 comment

    There are several articles on the the web giving information on how to do business in India. However, in most cases I have found that the information concentrates on only one or two areas or either are too generic. So I am going to attempt to put information together that could act as a reference point for those who are planning to start a business in India or those who have just started out or for those who are just interested in knowing. One of the reasons that I am doing this is also because, I am planning to move back to India to start my own business.
    I am sure you can write a thousand page book on this subject, however, thats not what I am looking at. My vision is that at the end of this (probably 30 posts) series, the reader should have a fair idea of the information he/she needs to do business in India. Every post will have my write-up and links to various resources.

    I am planning to cover following areas in coming days/weeks. Please let me know if you want any additional topics to be covered and I will gladly add them.

    India in Context:

    # An overview of India’s history, geography, and legacy
    # India’s economic growth and Rise of Consumer Market
    # The political landscape of India and its effects on business
    # India’s new-found confidence: implications for international firms
    # The ‘Buzz:’ current issues important to Indians

    Understanding India’s Business Culture

    # Key Indian values: common denominators in a diverse nation
    # The effect of Hindu, Muslim, Sikh, and other religions on Indian society and business
    # How the caste system impacts business
    #
    # Attitudes towards the western world
    # India’s business culture in transition
    # Understanding key business groups in India and the parallel, underground economy

    Strategic Decision-making for Indian Business Relationships

    # Investing or not investing? Analyzing risk in the new India
    # Evaluating potential strategic alliances
    # Outsourcing customer service operations to India
    # Offshoring: setting up your own operation

    Operating in India: Management Issues

    # Understanding Indian leadership and decision-making styles
    # Developing an effective corporate system and culture that makes sense in India
    # Building an effective multi-cultural work team
    # Hiring and retaining key talent in India
    # Determining if your executive team has the global mindset to support operations in India

    Optimizing Functional Business Areas

    # Protecting intellectual property
    # Navigating the regulatory environment in India
    # Marketing and customer service

    Communicating With Indians

    # One of the largest English speaking nations.
    # Separated by a common language: speaking English with Indians
    # Effective meeting management in India
    # Negotiations and conflict resolution
    # Common communication pitfalls for Westerners in India
    # Successful strategies for communicating across time and distance

    Building Relationships: Social Guidelines for Westerners in India

    # Etiquette in business
    # Enjoying Indian cuisine
    # Travel issues for business people

    I am going to try and post atleast one part a day so it should roughly be covered in a month. I just hope that things at workplace do not get too hectic for me to find time to prepare these posts.

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    Author

    Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun’s Google+ Profile
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    samar Sisodia April 29, 2012 at 1:57 pm

    Before starting any business,it is mandatory to understand the pulse of business doing.This is a good platform to keep a trek and remain updated.

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