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How PETA Uses Current Events to Further their Cause!

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Few minutes back I got an email that started with heading in bold black letters…Something like this.

PETA MAKES OFFER TO SREESANT, AJIT CHANDILA AND OTHER IPL PLAYERS IN SPOT-FIXING PROBE: STAR IN OUR AD PROMOTING “FIXING” OF DOGS AND CATS

Obviously the headline caught my attention… The mail read further…


Dear Sir/Madam,

Just when IPL cricketers S Sreesanth, Ajit Chandila and Ankeet Chavan are being investigated for allegations of involvement in spot-fixing, animal rights charity People for the Ethical Treatment of Animals (PETA) is offering these players an opportunity to generate public goodwill towards themselves by starring in a PETA ad promoting a different kind of “fixing” –sterilization of dogs and cats.

In its request to the players, PETA writes, “No-balls may be a bad thing in cricket, but for dogs and cats, ‘no balls’ are a lifesaver. Because of unchecked breeding and a lack of good homes, millions of dogs and cats all over the world languish in animal shelters or are euthanized every year. Countless other animals in India struggle to survive on the streets – starving and being hit by vehicles and abused by cruel people. ‘Fixing’ dogs and cats by having them spayed or neutered is the key to ending this suffering.”

PETA’s request to IPL players S Sreesanth, Ajit Chandila and Ankeet Chavan follows.

=======================================================

FAO S Sreesanth, Ajit Chandila and Ankeet Chavan

c/o Board Of Control For Cricket In India (BCCI)

“Cricket Centre” Wankhede Stadium,

‘D’ Road, Churchgate,                               

Mumbai

Sent via fax: (+91)-22-2289-8801 and via email: [email protected]; [email protected]

22 May 2013

Dear Messrs. Sreesanth, Chandila & Chavan,

Many of us here at PETA are big cricket fans, so we were saddened to hear the allegations regarding spot-fixing. We would like to offer you an opportunity to generate public goodwill towards yourselves while helping to take the spotlight off this controversy: star in a PETA ad promoting a different kind of “fixing” – sterilising dogs and cats. No one would call you “out” about that.

No-balls may be a bad thing in cricket, but for dogs and cats, ‘no balls’ are a lifesaver. Because of unchecked breeding and a lack of good homes, millions of dogs and cats all over the world languish in animal shelters or are euthanised every year. Countless other animals in India struggle to survive on the streets – starving and being hit by vehicles and abused by cruel people. ‘Fixing’ dogs and cats by having them spayed or neutered is the key to ending this suffering.

Spaying just one female dog can prevent the births of 67,000 dogs in six years, and spaying one female cat can prevent 420,000 cats from being born in seven years. That adds up to millions of animals who will never be born only to suffer and have their lives cut tragically short.

We hope you will take us up on this offer. It is a win-win situation. Please contact me at [email protected] or +91 9004547382 to let me know your decision. Thank you for your time and consideration.

Sincerely,

Benazir Suraiya

Lead Media & Celebrity Projects Coordinator

PETA India

The mail got me thinking – PETA generally thrives on such kind of marketing & promotions. Many times they get in trouble  for what they do.

But even after all the controversy and trouble, they always succeed. They succeed in furthering their cause for ethical treatment to the animals.

Where there is controversy, there are eyeballs and ears.

Startup Entrepreneurs should use these kind of tactics for marketing and promotion of their enterprise. There is no harm in doing it, as long as you don’t hurt someone in the process… That is a strict no-no.

The PETA example above does not degrade or put down the players in anyway (even if probably they should be), but this kind of marketing goes a long way in furthering their cause!

What do you think?

  1. Abhisshack says

    hypocrisy of peta . Peta is a Fraudulent Organization. all they care about money and fame.

    http://www.huffingtonpost.com/nathan-j-winograd/peta-kills-puppies-kittens_b_2979220.html?utm_hp_ref=peta

    1. N S Amarnath says

      @Abhisshack PETA performs this heartbreaking task of euthanizing animals who are unwanted for one reason or another: because they are aggressive, sick, hurt, elderly, or at death’s door and because no good homes exist for them. Front groups for animal-exploiting industries seize on this aspect of PETA’s work to further their agenda, attempt to divide the movement, and protect their profits. One of these groups is the disingenuously named Center for Consumer Freedom (CCF), which is run by lobbyist Richard Berman and is funded by KFC, Outback Steakhouse, Philip Morris, cattle ranchers, and other companies who cruelly kill millions of healthy animals every year—and who bring them into this world just to kill them. The CCF devotes considerable manpower, time, and money in an attempt to make people who care about animals believe false and misleading information about PETA’s work.

      PETA’s statistics are also often used, as they are being used now, in a truly perverted way by some “no-kill” evangelists to try to turn people away from the “evil” of what is actually a dignified, merciful release from suffering. They never give a complete picture, and they always use inflammatory language and labels like “puppies” and “kittens,” even if the animal was a 17-year-old dog who was unable to breathe properly because of a heart condition. Such people are sure that if you shuffle enough animals around from shelters to hoarders’ basements or just throw stones at shelter workers and call them “psycho” and so on, people will join their ranks. But they offer no realistic solution to the multiple tragic problems associated with easily acquired and easily discarded “pets.”

      Anyone who reads PETA’s website or receives PETA’s newsletters, in which they discuss this issue regularly, knows that PETA has a division that does hands-on work with animals. PETA run a shelter but in the most merciful way. PETA helps–because no one else will–the animals who are society’s rejects in the area near their Virginia (Norfolk, USA) headquarters. These animals are aggressive, feral, on death’s door (often with large tumors hanging from their bodies), or otherwise unadoptable. PETA have published many blog posts about their caseworkers’ heartbreaking work over the years, and more information can be found at PETASaves.com

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