Smartphone Shipments Grow 167% Between Jan-Apr 2013!


Between Jan 2013 to April 2013, 73.5 million mobile handsets were shipped in India according to CMR’s Monthly Mobile Handsets Market Review. That translates to a overall growth of 11.1 percent year-on-year.

The Smartphone segment witnessed maximum growth with 9.4 million shipments during that timeframe, a rise of 167.3 percent from previous year. That means, about 5.6 percent of all the mobiles shipped in India are smartphones. While in percentage terms it looks small, close to 10 million smartphones being shipped in a quarter is a big number in absolute terms.

According to the CMR release, the feature phone market growth has matured and hit the plateau. As against 167 percent, Feature phones witnessed a growth rate of only 2.4 percent during the 3 months period. Smartphone vs featurephone growth

In the month of April 2013, out of total 19.4 million shipments 16.5 million were feature phones as compared to 2.8 million smartphones.

Overall contribution of smartphones in the country by end of April 2013 was 12.8 percent. This also means India now has roughly 108 million smartphone users (calculated based of 850 million mobile phones users in India).

While Nokia has not been doing too well in the smartphone sales, it still maintains a healthy 20.3 percent market share in overall mobile market. Samsung has increased its market share to 14.2 percent, while Micromax has 8.9 percent of overall Indian market share.

smartphone share - Top 3

However, when it comes to smartphone only market share, Nokia is no where to be seen. Two out of top three slots are Indian brands – Micromax (19.30%) and Karbonn (8.60%). But Samsung is far ahead of both with 2 out of every 5 smartphone handsets coming from Samsung.

smartphone brand share - Top 3

Samsung is probably the only international smartphone maker that has been able to effectively compete the onslaught from Indian Brands. One of the reason obviously is that they have frequently introduced smartphone models across entire price spectrum!

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