Blackberry Q10 at Rs.44990, How Ridiculous?
Blackberry Q10 has been launched in India. As you may have guessed, this top-end phone from Blackberry is geared towards power users and busy executives. The Q10 obviously was not expected to be a cheap phone. However, when I saw the price tag they put on it, I could not believe it.
The Blackberry Q10 comes to you for Rs. 44,990/-. For me, I do not have a better word to describe the pricing than to say “How Ridiculous…”.
Now, I may not be an expert on phone prices and costing – But from a normal user perspective, that price is absolutely absurd.
In today’s age, when the prices of smartphones are coming down, Blackberry is taking the other route. Few months back they launched Z10 for around Rs. 43,000 and now Q10 for nearly Rs. 45000.
I just do not understand why Blackberry is launching such expensive phones? Their market share is steadily going down and it looks like they want to accelerate that fall by launching phones probably a very few people will even look at.
But hold one, lets first look at what Blackberry Q10 has on offer, may the hardware or software has something extraordinary due to which it is priced so.
The Blackberry Q10 is a full QWERTY phone as it is geared towards people who need to send lot of emails and who type a lot. Though I am in the camp who think soft keyboards with larger screens are better, I am aware that there are people who cannot live without a physical QWERTY keyboard. So that is acceptable.
Q10 carries a relatively small 3.1 inch 720 X 720 screen that is super AMOLED and has 16M colors. The hardware on Q10 is decent. It has a OMAP 4470 Dual Core 1.5 GHz Cortex processor with good 2GB of RAM with a storage capacity of 16GB. It has a 8mp rear and 2mp front camera.
One of the biggest issue with Blackberry has been its battery, and Q10 does have a decent 2100 mAH battery. Rest of the features are also pretty standard which you will find in a mid-size smartphone.
The only standout feature I could say about Q10 is it supports 4G LTE network. But here in India, we are still a long way before 4G will be commonly available.
Now, if you look at all these features (except 4G) of Q10, purely from hardware perspective, I think most under-20k smartphones available today will be able to match it.
So it has to be the software on Blackberry Q10 that has to be extra-ordinary. Phone carries the latest BlackBerry 10 OS, which I think is pretty standard and nothing out of the world.
Finally, looks like it is the brand “Blackberry” that company thinks justifies Rs. 45k pricing.
Good luck with that!