Google is everywhere! In all honesty, if some alien comes to earth I have a huge suspicion they would want to go and talk to Sergey Brin and Larry Page instead of any of the political leaders.
In their quest to be everywhere, Google Now is now present in iOS.
For those who do not know what Google Now is- It is a companion application that works on the data that is collected by Google. ‘Now’ lays out this in a neat format. The biggest strength of Google Now lies in the fact that it does not require user initiation.
This means that if you have a meeting at a certain place Google Now will show you the distance from that place to where you are and how much time will you take. These snippets are very useful in real life and have been vouched by many users of Google Now.
Add to that Google’s voice recognition and Google Now works just like Siri (Apple’s voice assistant) in most situations and better in some.
Until now, Google Now was present in Android only (that too 4.1 and above). This means that Google Now is currently present (or can be present) in less than 30% handsets in Android and maybe even less that 20% in smartphone arena.
This changes with the introduction of Google Now in iOS. The Apple user base is huge and this will give Google a large user pool. Of course, not all people will install Google Now. Unlike Android, Apple already has Siri. Yet, after the Apple Maps fiasco, Google has proved to even the iOS users that there are some things that Google simply makes better.
If somehow Google Now proves to be a better alternative than Siri (by a margin enough to change the people their already installed Siri) then Apple will have a huge problem in their hands. It is so because Google does not need to sell Android if it can put all its applications in all operating system.
Google Now is its most invasive apps in many respects (thus most useful too) and if Siri does not stand up to it, Apple will have to rethink its strategies about Siri’s future.
Of course, Siri has the advantage that it is already present in Apple (something Internet Explorer has been enjoying for years) but then, will Apple really want Siri to become the next Internet Explorer.