It had to happen and it has finally happened.
Whatsapp has added Voice messaging feature to its Messaging app. Amidst all the competition, it was not whether this feature would come to whatsapp but when.
There are two interesting things about this feature-
- It requires a single tap.
- The launch is global to every device simultaneously.
The first is where Whatsapp CEO Jan Koum emphasizes a lot. According to him, it is very important that a feature should be easy to use and gives an example from facebook where it takes 3 taps to send a voice message.
In whatsapp, all one needs to do is tap on record and send the message gets recorded. If you want to delete the message simply swipe to left and message will be deleted. To send the message, simply pick you finger and the message as it was recorded will be sent.
I have used it and it is dead simple. People will find it using very soon, and that too without even giving it a thought.
The second point is more of an impressive feat. Whatsapp has over 300 million users worldwide and not to mention almost every device out there can possibly run the app.
From Android to Symbian, every platform has the app and therefore it is great to see that Whatsapp decided to put the feature across at the same time; that too with having just 45 employees. It definitely shows a motivated company.
There are already companies like WeChat and Line that are offering this feature and in fact, as anyone would have seen the ads on TV, it is their main marketing feature. If some users of Whatsapp might have defected to these apps because of this feature they will find themselves coming back to the giant.
It is no secret that Whatsapp had landed a gold mine with messaging. The charm of free messaging is such that even the like of Google and Facebook are dedicating their focus on this feature with Hangouts and Facebook Messenger. With this feature, Whatsapp has removed the advantage that the other companies were touting.
Though, because the app itself is not telling about this feature, I wonder how many will be able to find that it is now enabled in their phones.
Did you check out the new feature? Have you used it in other apps and found it useful?