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Last updated: July 11, 2013 at 16:57 pm

Paytm App Launched On Windows Phone And Nokia Asha

Paytm, India’s leading destination for mobile pre-paid recharge and utility bill payments service announced launch of their mobile app for Nokia Lumia and Windows phone platform as well as for Nokia Asha Touch Phones.

With this launch, Paytm App is now available on nearly all the smartphone platform stores including Android play store, iOS app store, Blackberry app world, Windows phone as well Nokia store.

Paytm is already one of the most downloaded utility mobile apps in India notching up over 1 million downloads on Android. According to their website, 6.5 million people have used Paytm over 70 million times via various channels including web, sms, IVR, mobile site and mobile apps.

Paytm service

The newly launched app on Windows Phone allows mobile users to do mobile recharges, toll card payments, data card recharges as well as DTH service recharge. App for Nokia Asha Touch phones which is available on Nokia store also has all four services enabled.

In march of this year, Paytm had launched Bus ticket bookings to go with mobile recharge and mobile payments on their web platform. This new feature was added to Paytm Android and iOS apps in May so that consumers could book bus tickets on their mobile apps as well.

Currently, bus tickets are not enabled on Windows and Nokia Asha apps.

One of the reason why Paytm has been quite successful is due to mobile apps’ intuitive user experience. Paytm has been getting rave reviews for their easy-to-use UI of the apps, that mobile app users love.

Another reason for apps like Paytm to be successful is because they big on incentives. When a user does a recharge with Paytm they are offered various incentives like coupons of various e-commerce sites, or gift vouchers. These incentives are offered even on the smallest of recharge amounts, which makes it quite appealing to all kinds of buyers.


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  • This articles seems to be a direct and shameless plug for paytm. Is this the business model Arun…if so, I’m ok with it…just accept it as a sponsored article. The tone of the article reads like the paid adverts in newspapers that are made to look like news articles

  • Nokia is now encouraging windows app development.. I recently came across a link to their new developers program which goes by the name of DVLUP, and is basically fr windows app developers & Students.. DVLUP program gives points and rewards to Windows Phone developers, bt interestingly this reward program is partly a game where you can compete with your peers, and maybe even meet some folks to collaborate with. As a player, you can earn badges for your accomplishments. Complete challenges and develop applications, you’ll begin to earn XP points (experience points) which you can redeem the XP for valuable rewards…. You can redeem these points in the Rewards Store for everything from Bluetooth stereo headsets to cool Nokia Lumia handsets to Nokia Premium developer account. For details u can go through: http://www.sercononline.com/track.asp?token=330

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