Ads As Emails? The Real Reason Behind Gmail’s New Tabbed Inbox?
Google is smart – They give you everything for free, but it is not actually free. It comes with baggage – The baggage of advertisements. A feature that gives Google over 90 percent of its revenue and profits.
Few days back, I was quite excited with the introduction of new Tabbed Gmail Inbox. While the previous “primary inbox” was quite good, the new tabbed one got even better. The new inbox segregated your mails in 4 or 5 different tabs – Social, Promotions, Updates, Forms and Normal emails.
If you want to activate it, you just go to the settings menu and click on inbox settings and you should have it.
The new inbox was received quite well by most gmail users.
When I first experienced it, I was really quite happy with the way Google was trying to make their mail platform better for their users.
However, I forgot one detail while giving rave reviews for it – At heart of everything that Google does, Advertisement plays a very important role.
Today I came across a tweet, that showed the real reason why Google may have introduced the new tabbed interface. Here is the screenshot that twitter user @gulliantonio posted.
Under the promotions tab, Google has pushed out their new advertisement format – Email as Ads.
So, if you are using the new Gmail inbox, you will probably get ads in email format. Many unsuspecting users may actually click on it thinking it is a normal email (though, to Google’s credit they do tell it is an advertisement).
While Google may still be testing this new ad format, I am sure more and more users will start seeing this new form of advertising.
One thing that everyone needs to remember when using any Google product – there is always that innocuous looking ad lurking somewhere. I am not against it, after all Google needs to make money as well.
But, users need to understand this aspect of Google, when using any of their services…always!